Key facts
- Type
- Competition
- Provider
- SDA Bocconi Asia Center, Mumbai
- Deadline
- 8/4/2026
In short
The Great Indian Reviews Challenge by Rivyou is India's first consumer growth competition for students with a real budget, offering cash prizes, pre-placement interviews, and a live execution budget of ₹1,00,000 for the winning team.
FINnovate
By SDA Bocconi Asia Center, Mumbai
CompetitionAccepting applications nowApply by 8/4/20263 days left
₹2,00,000
Total Prize Pool
1 - 4 Members
Team Size
Online
Mode
Pre-Placement Interviews/Offers
Career Opportunity
Real Budget & Impact
Unique Feature
Overview
The Great Indian Reviews Challenge is a unique consumer growth competition where students receive a real budget to implement their ideas. Participants will analyze Indian consumer buying behavior, design a growth strategy for Rivyou based on their insights, and validate it using their own referral codes with real users. Unlike traditional competitions, this challenge avoids hypothetical cases and fictional brands. It focuses on real users, a tangible budget, and a direct impact on how people make purchasing decisions. The winning team will not only receive a significant cash prize but also an additional budget to execute their strategy live alongside Rivyou's team, ensuring their ideas translate into real-world change. The competition aims to identify and empower students with practical skills in consumer research, growth strategy, and execution within a real business environment. It offers a hands-on experience that goes beyond theoretical knowledge, fostering innovation and a direct contribution to Rivyou's growth.
What to build
Participants must study Indian consumer buying behavior, design a growth strategy for Rivyou, and prove its effectiveness with real users through their own referral codes. The final submission involves an 8-slide PDF deck summarizing their solution and any supporting Excel sheets embedded within.
Prizes
National Champion
Awarded to the highest-scoring team. Includes an additional ₹1,00,000 live execution budget to run their strategy with Rivyou's team over a 4-week sprint, the Rivyou Growth Fellowship title, guaranteed Pre-Placement Interviews for every team member, and the founders' public LinkedIn recommendation. Cash is disbursed within 10 working days of the Grand Finale.
₹50,000 Cash
1st Runner-up
Includes Pre-Placement Interviews for all team members, subject to performance at the Grand Finale, and a Certificate.
₹25,000 Cash
2nd Runner-up
Includes Pre-Placement Interviews for all team members, subject to performance at the Grand Finale, and a Certificate.
₹10,000 Cash
Most Active Referrals
Awarded based purely on verified users at the leaderboard freeze (August 1, 11:59 PM), independent of pitch performance or rubric score. Claimable only if the leading team has at least 10 Real Users. Ties are broken first by total points, then by whichever team reached the number first. Includes a Certificate.
₹15,000 Cash
Live Execution Budget
Budget for the winning team to run their plan live alongside Rivyou’s team. This is part of the National Champion prize.
₹1,00,000 Cash
Participation
Participation Certificate.
N/A
Key dates
- Registrations OpenJuly 10, 2026, 02:30 AM EDT - July 20, 2026, 02:29 PM EDT
- Registration DeadlineJuly 20, 2026, 02:29 PM EDT
- Case DropsJuly 22, 2026, 02:30 PM EDT - July 23, 2026, 02:29 PM EDT
- Final Deck SubmissionJuly 24, 2026, 02:30 AM EDT - August 1, 2026, 02:29 PM EDT
- Case Submission DeadlineAugust 1, 2026, 02:29 PM EDT
- Top 8 Finalists AnnouncedAugust 6, 2026, 02:30 AM EDT - August 6, 2026, 07:30 AM EDT
- Grand FinaleAugust 9, 2026, 01:30 AM EDT - August 9, 2026, 09:30 AM EDT
- Final Winners AnnouncedAugust 11, 2026, 02:30 AM EDT - August 11, 2026, 07:30 AM EDT
Eligibility
Open to all students. Participants may register as individuals or as a team of up to 4 members.
How to enter
- Register on the Unstop platform before the deadline of July 20, 2026.
- Ensure all registration information is complete and accurate.
- Receive the problem statement as a case study via registered email during the Case Drops period (July 22-23, 2026).
- Submit a summary of your solution in an 8-slide PDF format before the deadline of August 1, 2026. Any supporting Excel sheets should be embedded within the PDF.
- Top 8 finalists will be announced and receive instructions for the Grand Finale.
- Grand Finale: Top 8 teams will pitch their solutions in an online live conference.
- Winners will be announced on August 11, 2026.
Submission requirements
- Team size: 1-4 members.
- Submission: An 8-slide PDF format summary of the solution for the case study. Any supporting Excel sheets, etc., should be embedded within the PDF itself.
Judging criteria
- Ideas will be judged based on how Indian consumers decide what to buy and the growth strategy designed for Rivyou.
- Proof with real users through referral codes.
- Grand Finale pitches will be scored on a published rubric (details not provided).
- The Most Active Referrals prize is awarded purely on verified users, independent of pitch performance or rubric score, provided the leading team has at least 10 Real Users. Ties are broken by total points, then by whichever team reached the number first.