₹2,00,000
Total prize pool
₹1,00,000
Live execution budget
Pre-Placement Interviews/Offers
Additional Rewards
Overview
The Great Indian Reviews Challenge is India's inaugural consumer growth competition, empowering students to apply their understanding of Indian consumer buying behavior to design and execute a growth strategy for Rivyou. Participants receive a real budget to implement their ideas and prove their strategies with real users through referral codes. This competition focuses on practical application, moving beyond hypothetical cases to deliver tangible impact.
Teams will study consumer decision-making, formulate a data-driven growth strategy, and validate it using live user engagement. The objective is to drive user acquisition for Rivyou, a platform that aims to change how people make buying decisions.
Unlike traditional case competitions, this challenge emphasizes real-world execution and impact. The winning team will not only receive a cash prize but also an additional budget to run their plan live with Rivyou's team, providing an invaluable opportunity for hands-on experience and direct contribution to a growing brand.
The competition offers a total prize pool of ₹2,00,000, including cash awards and an execution budget, along with Pre-Placement Interviews/Offers for top performers, making it a significant opportunity for students interested in consumer growth and strategy.
What to build
Participants must study Indian consumer behavior, design a growth strategy for Rivyou based on this understanding, and prove its effectiveness with real users using their own referral codes.
Prizes
National Champion
Awarded to the highest-scoring team overall. Includes an additional ₹1,00,000 live execution budget to run their strategy with Rivyou's team over a 4-week sprint, the Rivyou Growth Fellowship title, guaranteed Pre-Placement Interviews for every team member, and the founders' public LinkedIn recommendation. Cash disbursed within 10 working days of the Grand Finale, before the execution phase begins.
₹50,000 Cash
1st Runner-up
Includes Pre-Placement Interviews for all team members, subject to performance at the Grand Finale, and a Certificate.
₹25,000 Cash
2nd Runner-up
Includes Pre-Placement Interviews for all team members, subject to performance at the Grand Finale, and a Certificate.
₹10,000 Cash
Most Active Referrals
Awarded purely on verified users at the leaderboard freeze (1 Aug, 11:59 PM), independent of pitch performance or rubric score. Claimable only if the leading team has at least 10 Real Users. Ties broken first by total points, then by whichever team reached the number first, and a Certificate.
₹15,000 Cash
Live Execution Budget
Budget for the winning team to run their plan live alongside Rivyou’s team, and a Pre-Placement Offer.
₹1,00,000 Cash
Participation Certificate
A Certificate will be provided.
N/A
Key dates
- Registrations OpenJul 10, 2026, 02:30 AM EDT - Jul 20, 2026, 02:29 PM EDT
- Case DropsJul 22, 2026, 02:30 PM EDT - Jul 23, 2026, 02:29 PM EDT
- Final Deck SubmissionJul 24, 2026, 02:30 AM EDT - Aug 01, 2026, 02:29 PM EDT
- Top 8 Finalists AnnouncedAug 06, 2026, 02:30 AM EDT - Aug 06, 2026, 07:30 AM EDT
- Grand FinaleAug 09, 2026, 01:30 AM EDT - Aug 09, 2026, 09:30 AM EDT
- Final winners announcedAug 11, 2026, 02:30 AM EDT - Aug 11, 2026, 07:30 AM EDT
Eligibility
Open to all students. Participants can compete solo or in teams of up to 4 members. Complete and accurate information must be provided during registration.
How to enter
- Register on the Unstop platform before the deadline of Jul 20, 2026, 02:29 PM EDT, ensuring complete and accurate information.
- Receive the problem statement as a PDF case study via registered email during the Case Drops period (Jul 22 - Jul 23, 2026).
- Submit a summary of your solution in an 8-slide PDF format by the Final Deck Submission deadline (Aug 01, 2026). Embedded Excel sheets are allowed.
- If selected as a Top 8 finalist (announced Aug 06, 2026), pitch your solution in an online live conference (Aug 09, 2026) with an 8-minute presentation and 10-minute Q&A.
Submission requirements
- Registration before the deadline.
- Case study analysis.
- Final Deck Submission: 8-slide PDF (excluding supporting documents, which should be embedded).
- Grand Finale Pitch: 8-minute presentation + 10-minute Q&A (for finalists).