HRythm

Overview

The Great Indian Reviews Challenge is a pioneering consumer growth competition that empowers students with a real budget to implement their innovative ideas. Teams will delve into the buying behaviors of Indian consumers, subsequently designing a growth strategy for Rivyou based on their insights. This strategy must be validated with real users through participant-generated referral codes. Unlike traditional competitions, this challenge focuses on tangible impact rather than hypothetical scenarios. Participants will work with a genuine brand, real users, and a substantial budget, contributing directly to shaping consumer buying decisions in India. The competition aims to bridge the gap between academic concepts and real-world business execution. The total prize pool is ₹2,00,000, which includes ₹1,00,000 in cash awards and an additional ₹1,00,000 budget for the winning team to implement their plan live with Rivyou's team. This provides an unparalleled opportunity for students to gain practical experience and make a significant impact.

What to build

Participants must study Indian consumer buying behavior, design a growth strategy for Rivyou based on this understanding, and prove its effectiveness with real users using their own referral codes. The solution should be summarized in an 8-slide PDF deck, with any supporting Excel sheets embedded.

Prizes

Key dates

• Registrations Open2026-07-10 02:30 AM EDT
• Registration Deadline2026-07-20 02:29 PM EDT
• Case Drops2026-07-22 02:30 PM EDT
• Case Study Deadline2026-07-23 02:29 PM EDT
• Final Deck Submission2026-08-01 02:29 PM EDT
• Leaderboard Freeze for Most Active Referrals2026-08-01 11:59 PM EDT
• Top 8 Finalists Announced2026-08-06 02:30 AM EDT
• Grand Finale2026-08-09 01:30 AM EDT
• Final Winners Announced2026-08-11 02:30 AM EDT

Eligibility

Open to students. Participants may register as individuals or as a team of up to 4 members. Complete and accurate information must be provided during registration.

How to enter

1. Register on the Unstop platform before the deadline of July 20, 2026, at 02:29 PM EDT.
2. Ensure accurate email ID for receiving the problem statement.
3. Download the problem statement (case study) when it is shared on July 22, 2026, at 02:30 PM EDT.
4. Design a growth strategy for Rivyou based on consumer understanding and prove it with real users through referral codes.
5. Submit a summary of the solution in an 8-slide PDF format by August 1, 2026, at 02:29 PM EDT. Embed any supporting Excel sheets within the PDF.
6. If shortlisted as a Top 8 finalist, pitch the solution in an online live conference (8-minute presentation + 10-minute Q&A) on August 9, 2026.

Submission requirements

• Team size: 1-4 members.
• Final solution submitted as an 8-slide PDF document. Supporting Excel sheets or other materials should be embedded within the PDF.

Judging criteria

• Understanding of how Indian consumers decide what to buy.
• Design of a growth strategy for Rivyou built on that understanding.
• Proof of concept with real users through own referral codes.
• For the Grand Finale: 8-minute presentation + 10-minute Q&A, scored on a published rubric.
• Most Active Referrals award is based purely on verified users at the leaderboard freeze (1 Aug, 11:59 PM), independent of pitch performance or rubric score. Requires at least 10 Real Users to be claimable.