Key facts
- Type
- Competition
- Provider
- InteractUp
- Deadline
- 8/1/2026
In short
The Great Indian Reviews Challenge is a consumer growth competition by Rivyou for students, offering a total prize pool of ₹2,00,000, including cash and a live execution budget, plus Pre-Placement Interviews.
Lead the justice 2 : Turning Conviction into Action
By InteractUp
CompetitionAccepting applications nowApply by 8/1/20261 day left
₹2,00,000
Total prizes
Pre-Placement Interviews
Additional Rewards
1 - 4 Members
Team Size
Online
Mode
July 20, 2026
Registration Deadline
Overview
The Great Indian Reviews Challenge is India's first consumer growth competition where students receive a real budget to implement their ideas. Participants will investigate how Indian consumers make purchasing decisions, then devise a growth strategy for Rivyou based on their findings. They will prove their strategy's effectiveness with real users through their own referral codes. This competition moves beyond hypothetical scenarios and fictional brands, focusing on tangible impact. It offers a unique opportunity for participants to apply their insights to a real company, making a difference in how people make buying decisions. The challenge emphasizes practical application, strategic thinking, and real-world execution. The competition offers a total prize pool of ₹2,00,000, with ₹1,00,000 in cash awards and an additional ₹1,00,000 live execution budget for the winning team. Beyond the monetary rewards, top performers also receive Pre-Placement Interviews and the chance to work directly with Rivyou's team, providing invaluable professional experience and recognition.
What to build
Participants must study Indian consumer purchasing behavior, design a growth strategy for Rivyou based on this understanding, and validate it with real users through their referral codes. The solution should be summarized in an 8-slide PDF presentation.
Prizes
National Champion
Awarded to the highest-scoring team overall. Includes an additional ₹1,00,000 live execution budget to run their strategy with Rivyou's team over a 4-week sprint, the Rivyou Growth Fellowship title, guaranteed Pre-Placement Interviews for every team member, and the founders' public LinkedIn recommendation. 100% of cash is disbursed within 10 working days of the Grand Finale, before the execution phase begins.
₹50,000 Cash
1st Runner-up
Includes Pre-Placement Interviews for all team members, subject to performance at the Grand Finale.
₹25,000 Cash
2nd Runner-up
Includes Pre-Placement Interviews for all team members, subject to performance at the Grand Finale.
₹10,000 Cash
Most Active Referrals
Awarded purely on verified users at the leaderboard freeze (1 Aug, 11:59 PM), independent of pitch performance or rubric score. Claimable only if the leading team has at least 10 Real Users. Ties broken first by total points, then by whichever team reached the number first.
₹15,000 Cash
Live Execution Budget
Budget for the winning team to run their plan live alongside Rivyou’s team.
₹1,00,000 Cash
Participation Certificate
Key dates
- Registrations OpenJuly 10, 2026 - July 20, 2026
- Case DropsJuly 22, 2026 - July 23, 2026
- Final Deck SubmissionJuly 24, 2026 - August 1, 2026
- Top 8 Finalists AnnouncedAugust 6, 2026
- Grand FinaleAugust 9, 2026
- Final winners announcedAugust 11, 2026
Eligibility
The competition is open to students from all colleges and universities. Participants can register individually or in teams of up to 4 members.
How to enter
- Register for the competition before the deadline of July 20, 2026.
- Ensure all registration information is complete and accurate.
- Receive the problem statement as a case study via email between July 22-23, 2026.
- Submit a summary of your solution in an 8-slide PDF format by August 1, 2026.
- If selected as a Top 8 finalist, pitch your solution in an online live conference on August 9, 2026.
Submission requirements
- Solution summary in an 8-slide PDF format.
- Any supporting Excel sheets or other documents should be embedded within the PDF.
- For Grand Finale, an 8-minute presentation followed by a 10-minute Q&A.
Sponsors & partners
Rivyou