Key facts
- Type
- Competition
- Provider
- SDA Bocconi Asia Center, Mumbai
- Deadline
- 8/4/2026
In short
The Great Indian Reviews Challenge is India's first consumer growth competition by Rivyou, offering a total prize pool of ₹2,00,000, including cash awards, a live execution budget, and Pre-Placement Interviews for students.
LuxFeud
By SDA Bocconi Asia Center, Mumbai
CompetitionAccepting applications nowApply by 8/4/20263 days left
₹2,00,000
Total Prizes
1 - 4 Members
Team Size
Online
Mode
Pre-Placement Interviews/Offers
Additional Rewards
Strategy & Planning
Category
Overview
The Great Indian Reviews Challenge is a unique consumer growth competition where students are given a real budget to implement their ideas. Participants will analyze how Indian consumers make purchasing decisions, then design a growth strategy for Rivyou based on their understanding. This strategy must be validated with real users through their own referral codes, emphasizing practical application over theoretical concepts. This competition stands out by offering a hands-on experience: no hypothetical cases, fictional brands, or slideware that goes unnoticed. Instead, teams work with real users, a genuine budget, and have the opportunity to make a tangible impact on consumer buying decisions. The challenge aims to identify and reward innovative minds capable of driving real consumer growth. The winning team will not only receive a significant cash prize but also an additional budget to execute their plan live alongside Rivyou's team, providing an invaluable learning and professional experience.
What to build
Participants must study Indian consumer buying behavior, design a growth strategy for Rivyou, and prove its effectiveness with real users using their own referral codes. The solution should be summarized in an 8-slide PDF, with supporting Excel sheets embedded.
Prizes
National Champion
Awarded to the highest-scoring team overall. Includes an additional ₹1,00,000 live execution budget to run their strategy with Rivyou's team over a 4-week sprint, the Rivyou Growth Fellowship title, guaranteed Pre-Placement Interviews for every team member, and the founders' public LinkedIn recommendation. 100% of cash is disbursed within 10 working days of the Grand Finale, before the execution phase begins.
₹50,000 Cash
1st Runner-up
Includes Pre-Placement Interviews for all team members, subject to performance at the Grand Finale.
₹25,000 Cash
2nd Runner-up
Includes Pre-Placement Interviews for all team members, subject to performance at the Grand Finale.
₹10,000 Cash
Most Active Referrals
Awarded purely on verified users at the leaderboard freeze (1 Aug, 11:59 PM), independent of pitch performance or rubric score. Claimable only if the leading team has at least 10 Real Users. Ties broken first by total points, then by whichever team reached the number first.
₹15,000 Cash
Live Execution Budget
Budget for the winning team to run their plan live alongside Rivyou’s team.
₹1,00,000 Cash
Participation
Participation Certificate
Key dates
- Registrations Open2026-07-10
- Registration Deadline2026-07-20
- Case Drops2026-07-22
- Final Deck Submission Opens2026-07-24
- Case Submission Deadline (Leaderboard Freeze)2026-08-01
- Top 8 Finalists Announced2026-08-06
- Grand Finale2026-08-09
- Final Winners Announced2026-08-11
Eligibility
Open to all students.
How to enter
- Register for the competition on the Unstop platform before the deadline.
- Ensure all registration information is complete and accurate.
- Receive the problem statement as a case study via registered email during the Case Drops period.
- Develop a growth strategy for Rivyou based on consumer understanding.
- Submit a summary of the solution in an 8-slide PDF format with any supporting Excel sheets embedded, before the Final Deck Submission deadline.
- If shortlisted, participate in the online live Grand Finale to pitch the solution.
Submission requirements
- Team size: 1-4 members.
- Submission format: 8-slide PDF (excluding intro and title slides).
- Any supporting Excel sheets or other materials must be embedded within the PDF.
- Email ID must be accurate for receiving case study and notifications.
Judging criteria
- Scores based on pitch performance and rubric for Grand Finale.
- Most Active Referrals award based purely on verified users at leaderboard freeze, independent of pitch performance or rubric score. Requires at least 10 Real Users.
Sponsors & partners
Rivyou