Key facts
- Type
- Competition
- Provider
- InteractUp
- Deadline
- 8/10/2026
In short
The Great Indian Reviews Challenge is India's first consumer growth competition for students, offering a real budget to execute brand strategies, with prizes worth ₹2,00,000 and Pre-Placement Interviews.
National Branding Challnge (Online): Can you lead a Brand
By InteractUp
CompetitionAccepting applications nowApply by 8/10/202610 days left
₹2,00,000
Total prizes
1 - 4
Team Size
Pre-Placement Interviews/Offers
Career Opportunities
Online
Mode
Overview
The Great Indian Reviews Challenge is India's first consumer growth competition where students are given a real budget to implement their ideas. Participating teams are tasked with studying how Indian consumers make purchasing decisions and then designing a growth strategy for Rivyou based on their understanding. This strategy must be proven with real users through the participants' own referral codes. Unlike traditional case competitions, this challenge emphasizes real-world impact over hypothetical scenarios. Participants will work with real users and a tangible budget, with the potential to influence how people make buying decisions. The competition offers a total prize pool of ₹2,00,000, which includes ₹1,00,000 in cash awards and an additional ₹1,00,000 live execution budget for the winning team. The winning team will also receive guaranteed Pre-Placement Interviews and the Rivyou Growth Fellowship title.
What to build
Participants must study Indian consumer buying behavior, design a growth strategy for Rivyou, and prove its effectiveness with real users using their own referral codes.
Prizes
National Champion
Awarded to the highest-scoring team overall. Includes an additional ₹1,00,000 live execution budget to run their strategy with Rivyou's team over a 4-week sprint, the Rivyou Growth Fellowship title, guaranteed Pre-Placement Interviews for every team member, and the founders' public LinkedIn recommendation. 100% of cash is disbursed within 10 working days of the Grand Finale, before the execution phase begins.
₹50,000 Cash
1st Runner-up
Pre-Placement Interviews for all team members, subject to performance at the Grand Finale.
₹25,000 Cash
2nd Runner-up
Pre-Placement Interviews for all team members, subject to performance at the Grand Finale.
₹10,000 Cash
Most Active Referrals
Awarded purely on verified users at the leaderboard freeze (1 Aug, 11:59 PM), independent of pitch performance or rubric score. Claimable only if the leading team has at least 10 Real Users. Ties broken first by total points, then by whichever team reached the number first.
₹15,000 Cash
Live Execution Budget
Budget for the winning team to run their plan live alongside Rivyou’s team.
₹1,00,000 Cash
Participation
Certificate
Key dates
- Registrations Open2026-07-10
- Registration Deadline2026-07-20
- Case Drops2026-07-22
- Case Submission Deadline2026-08-01
- Top 8 Finalists Announced2026-08-06
- Grand Finale (virtual)2026-08-09
- Final Winners Announced2026-08-11
Eligibility
Open to all students. Participants may register as individuals or in teams of up to 4 members.
How to enter
- Register on the Unstop platform before the deadline (20 Jul 2026). Ensure complete and accurate information.
- Receive the problem statement as a case study via email after Case Drops (22 Jul 2026).
- Submit a summary of your solution in an 8-slide PDF format, with any supporting Excel sheets embedded, before the Final Deck Submission deadline (01 Aug 2026).
- Top 8 finalists will be announced and notified via email (06 Aug 2026).
- Finalists will pitch their solutions in an online live conference (09 Aug 2026).
- Winners will be announced and notified via email (11 Aug 2026).
Submission requirements
- Team size: 1-4 members.
- Final solution submission: 8-slide PDF format summarizing the case solution.
- Any supporting Excel sheets or documents must be embedded within the PDF.
- For the Grand Finale: 8-minute presentation + 10-minute Q&A session.
- For 'Most Active Referrals' prize: At least 10 Real Users must be verified for the leading team.
Judging criteria
- Pitch performance and rubric score (for National Champion, 1st Runner-up, 2nd Runner-up).
- Number of verified users (for Most Active Referrals award).