Key facts
- Type
- Competition
- Deadline
- 10/29/2026
In short
Design innovative phygital experiences for the coffee sector in HORECA venues. Submit your concept by October 29, 2026, for a chance to win €5000.
Phygital HORECA Experience Design
CompetitionAccepting applications nowApply by 10/29/20263 days left
€5000
Prizes
Online
Location
English
Language
Open
Type
Overview
This competition, organized by a leading international coffee producer and Desall, challenges participants to explore and research cutting-edge phygital interaction models available in the market. The primary goal is to identify and develop experiences and services that seamlessly integrate physical consumption moments with digital interactions, specifically within HORECA (Hotel, Restaurant, Cafe) settings. The project requires participants to conduct thorough fieldwork in HORECA venues and analyze international benchmarks in rapidly expanding market segments. This research aims to pinpoint replicable models already in use. The documentation should detail key physical and digital touchpoints, activation triggers, enabling technologies, and their influence throughout the customer journey. Based on the comprehensive evidence gathered from the research and analysis, participants are then tasked with defining and presenting an original phygital concept tailored for the coffee sector. This concept should demonstrate the ability to enhance the customer journey, strengthen the relationship between the brand and consumers, and generate tangible business value. The competition is open to a wide range of participants, including students and young architects, and encourages innovative thinking in merging physical and digital realms to create compelling consumer experiences.
What to build
An original phygital concept for the coffee sector, based on field research and analysis of international benchmarks in HORECA venues. The concept should connect physical consumption moments with digital interactions, enhancing the customer journey, strengthening brand-consumer relationships, and generating business value. Documentation must include main physical and digital touchpoints, activation triggers, enabling technologies, and their role in the customer journey.
Prizes
Overall
€5000
Key dates
- Registration29th October 2026
- Submission29th October 2026
Sponsors & partners
Desall