Key facts
- Type
- Competition
- Provider
- The One Club for Creativity
- Deadline
- 3/10/2027
In short
The One Show 2027 is a prestigious international awards program for advertising and design, spanning various creative disciplines. Entries open on October 27, 2026, with a deadline of March 5, 2027. Winners will be celebrated during Creative Week in New York City in May 2027. The competition accepts entries from industry professionals globally, with specific eligibility criteria regarding publication dates and content. Awards include Gold, Silver, and Bronze Pencils, along with special honors like the Crystal Pencil and Best of Show Pencil.
The One Show 2027
By The One Club for Creativity
CompetitionAccepting applications nowApply by 3/10/2027135 days left
Recognizes excellence in advertising and design globally
Focus
Awards Gold, Silver, Bronze, Crystal, and Best of Show Pencils
Awards
Celebrates winners during Creative Week in New York City
Celebration
Accepts entries across numerous disciplines, including Creative Use of AI and Creator Content
Disciplines
Open to industry professionals and freelancers worldwide
Participants
Overview
The One Show 2027 is the latest iteration of an annual awards program presented by The One Club for Creativity, a nonprofit organization dedicated to celebrating and supporting the global creative community. For over half a century, The One Show has recognized excellence in advertising and design, with its iconic Pencil awards being among the most respected honors in the industry. The program encompasses a wide array of creative disciplines, reflecting the evolving landscape of media and communication. Entries for The One Show 2027 will open on October 27, 2026, and close on March 5, 2027. The competition culminates in May 2027 during Creative Week in New York City, where winners will be announced and celebrated. The One Show accepts submissions from advertising and design professionals worldwide, emphasizing innovation and craft across traditional and emerging platforms. The competition categories are comprehensive, covering everything from traditional print and film to modern disciplines such as gaming, creative use of AI, and creator content. Specific categories also address design and branding, experiential and immersive work, integrated campaigns, and various craft skills. Entrants are permitted to submit the same piece into a maximum of three different categories per discipline, with exclusions for craft and innovation categories. Eligibility requirements specify that entries must be submitted by industry professionals, including freelancers. Student work, spec work, and non-commissioned passion projects are explicitly not accepted. Submissions must have been first published or aired within a defined eligibility window, and proof of publication is required. Work produced for The One Club for Creativity is ineligible, and English translations are required for non-English submissions. The One Club reserves the right to disqualify entries lacking proper documentation or to ban individuals/agencies for fraudulent submissions.
Prizes
Top Honor
The pinnacle honor, recognizing the single most defining idea of the year.
Best of Show Pencil
Top Tier
Awarded to Best of Discipline, Best of Non-Profit, and the year's top-ranked winners.
Crystal Pencil
High Tier
Icons of achievement honoring ideas distinguished by brilliance, craft, and lasting impact.
Gold Pencil
Mid Tier
Icons of achievement honoring ideas distinguished by brilliance, craft, and lasting impact.
Silver Pencil
Lower Tier
Icons of achievement honoring ideas distinguished by brilliance, craft, and lasting impact.
Bronze Pencil
Special Award
Recognizing brand leadership.
Creative Marketer Pencil
Special Award
Recognizing sustainability.
Green Pencil
Special Award
Recognizing global progress (Sustainable Development Goals).
SDG Pencil
Special Award
Recognizing equity and inclusion.
Fusion Pencil
Special Award
Recognizing enduring brand–agency partnership.
Penta Pencil
Key dates
- Entry Opens2026-10-27
- Deadline2027-03-05
- Results Announcement Expected2027-05
Eligibility
Entries must be submitted by industry professionals only, including freelancers. Student, spec work, and non-commissioned passion projects are not accepted. Work must have been first published or aired within the eligibility window, with proof of publication required. Different executions of the same work may not be entered into the same category. Work produced on behalf of The One Club for Creativity and its programming is not eligible. English translations are required for work in other languages. The One Club reserves the right to disqualify entries lacking proper documentation, and to ban for three years agencies or individuals entering fraudulent or fake work.
Submission requirements
- Work must have been first published or aired within the eligibility window.
- Proof of publication is required.
- English translations are required for work in other languages.
- Entries must be submitted by industry professionals; student, spec, and non-commissioned passion projects are not accepted.
- The exact same piece may be entered into a maximum of three different categories per discipline, excluding craft and innovation categories.