SHERIDAN COLLEGE · CANADA
Advertising and Marketing Communications
Diploma · Taught in en · UCAS PADMK
At a glance
24 mo
Duration
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IELTS
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Tuition / yr
en
Language
Diploma
Level
- 2 yearsProgram Duration
- Hazel McCallion Campus (Mississauga)Location
- CMA RecognizedIndustry Association
- Sheridan EDGE Entrepreneurship HubEntrepreneurial Skills
- Optional 3-year Advanced DiplomaExtended Study Option
Develop breakthrough advertising and marketing strategies for a digital world. This program will teach you to identify target audiences, create integrated media plans, and leverage digital tools to develop innovative campaigns. You'll learn to uncover consumer insights, build dynamic social media strategies, and master prompting techniques for Generative AI. The curriculum also covers calculating campaign costs, interpreting digital analytics, and understanding relevant laws and ethical considerations.
Curriculum
The program is designed to provide a comprehensive understanding of advertising and marketing communications through a blend of theoretical knowledge and practical application. Students can complete the program in a traditional 2-year format (starting September) or an accelerated 16-month format (starting January).
- Year 1 - Semester 1
- Marketing 1MKTG 19439
- Business Learning FoundationsBUSM 12058
- Message Delivery Channels and MetricsADVG 18508
- Business Communications 1COMM 12423
- Advertising: The Art of InfluenceADVG 17005
- Identity, Status, Power: Issues in Social MediaCULT 10102G
- Year 1 - Semester 2
- Consumer Research and InsightsADVG 18073
- Creative Process and Digital ToolsADVG 19254
- Digital Media ChannelsADVG 15490
- Digital Sales Strategy 1SALE 19240
- Advertising Law, Ethics and SocietyADVG 24857
- General Education Elective
- Year 2 - Semester 3
- Social Media MarketingADVG 25441
- Advertising Art Direction & DesignADVG 15538
- Strategic Media PlanningADVG 23623
- Digital Sales Strategy 2SALE 23127
Careers
Graduates are prepared for a variety of roles in the advertising and marketing communications industry. The program emphasizes practical skills and industry-relevant knowledge to ensure graduates are job-ready.
- Advertising, Marketing and Public Relations Managers
- Digital Communications Specialist
- Social Media Manager
- Marketing Coordinator
- Brand Manager
- Account Executive
Entry requirements
Ontario Secondary School Diploma (OSSD) or equivalentFor students applying through the Ontario high school system. Includes a grade 12 English (ENG4C or equivalent) credit.
International applicants will need to meet specific academic and English language proficiency requirements. Please refer to the Sheridan College international admissions page for detailed information.
Fees
Tuition (international)Please refer to the Sheridan College international tuition fees schedule for current rates.
Tuition (home)Please refer to the Sheridan College domestic tuition fees schedule for current rates.
LivingEstimated living costs are not provided on the program page.
Tuition and fees are subject to change. It is recommended to check the official Sheridan College website for the most up-to-date information.
How to apply
1. Review Program Details and RequirementsEnsure you meet the academic and English language proficiency requirements for the program. Familiarize yourself with the curriculum and program structure.
2. Check Admission Requirements for International StudentsVisit the Sheridan College International Admissions section of the website for country-specific academic equivalencies and required documents.
3. Prepare Required DocumentsGather all necessary documents, including academic transcripts, proof of English proficiency (e.g., IELTS, TOEFL scores if applicable), and any other documents specified by the college.
4. Submit ApplicationApplications are typically submitted through the Ontario Colleges Application Service (OCAS) for domestic students or directly through Sheridan's international application portal for international students. Follow the instructions on the Sheridan website.
5. Receive Offer of AdmissionIf your application is successful, you will receive an Offer of Admission. Review the offer carefully and follow the instructions for acceptance.
6. Pay Fees and Obtain Study PermitOnce accepted, pay the required tuition deposit and other fees. You will need your Letter of Acceptance from Sheridan to apply for a Canadian study permit.
7. Prepare for ArrivalArrange for accommodation, travel, and other necessary preparations before your departure to Canada.
Accreditation
This program is recognized by the Canadian Marketing Association (CMA), providing a pathway towards the Chartered Marketer (CM) designation.