Advertising and Marketing Communications – Management

This three-year Ontario College Advanced Diploma program equips you with the skills to develop breakthrough advertising campaigns in a connected world. You will learn to identify target audiences, create integrated media plans, and leverage digital tools for social media strategies and content creation. The program emphasizes hands-on experience, enabling you to use industry-leading technology, including Generative AI and graphic design apps, to bring your ideas to life. You'll also learn to calculate campaign costs, interpret digital analytics, and understand legal and ethical considerations in advertising. Sheridan College's Advertising and Marketing Communications – Management program offers a unique work-integrated learning approach. In your final year, you'll complete a semester-long Capstone project where you'll create and pitch an integrated multimedia campaign to a real-world client, gaining invaluable practical experience. Following this, you can choose between a six-month Field Placement to intern at a company or an Onsite Agency Experience to work with multiple clients on campus. The program also provides opportunities for external networking through events with the Canadian Marketing Association, guest speakers, and career fairs, helping you connect with potential employers and industry professionals. You'll also benefit from Sheridan EDGE, an entrepreneurship hub that develops essential skills for communication professionals.

Curriculum

The curriculum is structured over six semesters, with each semester typically comprising 18 credits. The program integrates foundational business and marketing concepts with specialized advertising and digital communication skills, culminating in a significant work-integrated learning component.

1. Year 1
   • Marketing 1MKTG 19439
   • Business Learning FoundationsBUSM 12058
   • Message Delivery Channels and MetricsADVG 18508
   • Business Communications 1COMM 12423
   • Advertising: The Art of InfluenceADVG 17005
   • Identity, Status, Power: Issues in Social MediaCULT 10102G
2. Year 2
   • Consumer Research and InsightsADVG 18073
   • Creative Process and Digital ToolsADVG 19254
   • Digital Media ChannelsADVG 15490
   • Digital Sales Strategy 1SALE 19240
   • Advertising Law, Ethics and SocietyADVG 24857
   • General Education Elective
3. Year 3
   • Social Media MarketingADVG 25441
   • Advertising Art Direction & DesignADVG 15538
   • Strategic Media PlanningADVG 23623
   • Digital Sales Strategy 2SALE 23127
   • Integrated Campaign Fundamentals: Sales, Promotion, Digital and Direct MarketingMKTG 27545
   • General Education Elective (Open)
4. Year 4
   • Professional Development and Career PreparationADVG 25805
   • Creative Content DevelopmentADVG 26783
   • Strategic Media DeliveryADVG 27906
   • UX and Web Product DesignADVG 28776
   • Integrated Campaign Strategy, Public Relations and PublicityMKTG 29599
   • Emerging Trends in AdvertisingADVG 27028
5. Year 5
   • Professional Advertising PracticeADVG 38511
   • Client Initiative: CreativeADVG 23672
   • Client Initiative: Targeting and MediaADVG 33551
   • Capstone: Integrated Client InitiativeMKTG 32115
   • Client Initiative: Digital Strategy and Social MediaADVG 36834
   • General Education Elective
6. Year 6
   • Onsite Agency ExperienceADVG 30678

Careers

Graduates of the Advertising and Marketing Communications – Management program are prepared for a variety of roles in the advertising, marketing, and communications industries. The program's focus on practical skills and real-world experience enhances employability.

• Advertising and Marketing Managers
• Public Relations Managers
• Marketing Communications Specialists
• Account Managers
• Media Planners
• Social Media Strategists
• Content Creators
• Campaign Managers