HIGHER SCHOOL OF ECONOMICS · RUSSIA
Advertising and Public Relations
Bachelor's · Taught in en
At a glance
48 mo
Duration
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IELTS
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Tuition / yr
en
Language
Bachelor's
Level
This Bachelor's program focuses on the creation and management of personal brands, equipping students with the knowledge and skills to develop a strong public image. It covers fundamental elements of personal branding and advanced tools for reputation management, applicable to various individuals and professionals. The curriculum explores how personal branding contributes to professional development and facilitates strong partnerships.
Curriculum
The curriculum is structured around key themes related to personal branding, from foundational concepts to advanced strategies. Students will explore the components of a personal brand, audience analysis, positioning, and communication channels.
- 4th year, Module 1, 2
- Personal Brand. Definition of basic concepts. Setting goals.
- Foundation of a personal brand. Target audience of a personal brand.
- Positioning or unique expert proposal.
- Attributes of a personal brand.
- Promotion of a personal brand. Communication channels of a personal brand (social networks, media, digital tools, communities; partnerships and collaborations, public speaking).
- Personal brand within the corporate culture.
- Personal brand: roadmap.
Careers
Graduates will be equipped with skills applicable to various professional roles, including those in communication departments, marketing, and reputation management. The program aims to prepare students to effectively manage personal and corporate brands.
- CEO
- Top Manager
- Artist
- Politician
- Communications Department Head
Frequently asked questions
- What are the entry requirements for international students for the Advertising and Public Relations Bachelor's program?
- Specific entry requirements for international students for this program are not detailed on the provided page. International applicants should consult the general undergraduate admissions information on the HSE University admissions website.
- What is the tuition fee for this Bachelor's program?
- Tuition fees are listed in Russian Rubles (RUB) for Master's programs. Specific fees for Bachelor's programs and international students were not provided on the linked pages.
- How do I apply for the Advertising and Public Relations Bachelor's program?
- International applicants should visit the HSE University Admissions website, review program details and entry requirements, prepare necessary documents, and submit the online application form through the applicant portal by the deadline.
- What are the career prospects after graduating from this program?
- Graduates will be equipped with skills for roles in communication departments, marketing, and reputation management, preparing them to effectively manage personal and corporate brands.
- What is the duration of the Advertising and Public Relations Bachelor's program?
- The program content provided details modules taught in the 4th year, Module 1 and 2, suggesting a standard Bachelor's degree duration, but the exact total program length is not specified.
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Fees
Tuition (international)—
Tuition (home)—
Living—
Tuition fees are listed in Russian Rubles (RUB) for Master's programs. Specific fees for Bachelor's programs, and international student fees in general, were not provided on the linked pages.
How to apply
1. Visit the Admissions WebsiteNavigate to the HSE University Admissions section for undergraduate programs.
2. Review Program InformationFamiliarize yourself with the specific program details, including curriculum and potential career paths.
3. Check Entry RequirementsVerify academic and language proficiency requirements for international applicants.
4. Prepare Required DocumentsGather all necessary documents, such as academic transcripts, identification, and any other specified by HSE.
5. Submit ApplicationComplete and submit the online application form through the applicant portal by the specified deadline.
6. Follow UpMonitor your application status and respond to any requests from the admissions office.
Frequently asked questions
What are the entry requirements for international students for the Advertising and Public Relations Bachelor's program?
+
Specific entry requirements for international students for this program are not detailed on the provided page. International applicants should consult the general undergraduate admissions information on the HSE University admissions website.
What is the tuition fee for this Bachelor's program?
+
Tuition fees are listed in Russian Rubles (RUB) for Master's programs. Specific fees for Bachelor's programs and international students were not provided on the linked pages.
How do I apply for the Advertising and Public Relations Bachelor's program?
+
International applicants should visit the HSE University Admissions website, review program details and entry requirements, prepare necessary documents, and submit the online application form through the applicant portal by the deadline.
What are the career prospects after graduating from this program?
+
Graduates will be equipped with skills for roles in communication departments, marketing, and reputation management, preparing them to effectively manage personal and corporate brands.
What is the duration of the Advertising and Public Relations Bachelor's program?
+
The program content provided details modules taught in the 4th year, Module 1 and 2, suggesting a standard Bachelor's degree duration, but the exact total program length is not specified.