SAINT PETERSBURG STATE UNIVERSITY · RUSSIA
Advertising and Public Relations
Bachelor's · Taught in en
At a glance
48 mo
Duration
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IELTS
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Tuition / yr
en
Language
Bachelor's
Level
- Dual Qualification: Specialist in Product Promotion and Distribution for Mass MediaAdditional Specialization
- Industry-aligned curriculum based on professional standardsStandard Alignment
- Extensive employer connections for internships and career opportunitiesIndustry Links
- Taught in Russian and English (some modules)Language Options
- Opportunity to progress to Master's programsFurther Study
This Bachelor's program focuses on Advertising and Public Relations, equipping students with the skills to analyze communication environments and influence information flow. It is designed in accordance with professional standards developed by industry associations, ensuring graduates are well-prepared for the field. The curriculum covers a comprehensive range of disciplines aimed at developing professional competencies for successful careers in advertising and PR within large companies, communication agencies, government bodies, and socio-cultural organizations. The program offers a unique dual qualification, adding "Specialist in Product Promotion and Distribution for Mass Media" to the standard degree. This specialization enhances graduates' skill sets and marketability. Students will learn about the essence of communication processes, the specific roles of advertisers and PR specialists, creative problem-solving techniques, and the latest communication technologies. The curriculum also emphasizes effective methods for audience engagement and campaign organization. A strong emphasis is placed on practical application through close collaboration with employers. This includes guest lectures, masterclasses, and participation in state examination committees. Students have the opportunity to gain hands-on experience through internships at communication project clinics, where they apply their academic knowledge to real-world projects from employers. This practical approach facilitates internships and future employment.
Curriculum
The curriculum is designed to build a strong foundation in communication, advertising, and public relations. It includes core subjects and specialized modules, with some offered in English.
- Year 1
- Introduction to Communication Specialisations
- Interpersonal and Business Communications
- Year 2
- Digital Technology in Advertising and PR
- Advertising and Public Relations Psychology
- Media Planning
- Information Technologies and Databases in Applied Communications
- Year 3
- Basics of Project Management in Advertising and Public Relations
- Theory and Practice of Advertising
- PR Theory and Practice
- Advertising and Public Relations Law and Ethics
- Mass Media Theory and Practice
- Russian Media Landscape (in English)
- Year 4
- Organization and Realization of Communication Campaigns
- Speech Communication in Public Relations and Advertising
- Marketing Research in Advertising and PR
Careers
Graduates of this program are prepared for a wide range of roles in the advertising and communications sector. The strong emphasis on practical experience and employer connections ensures high employability.
- Advertising Specialist
- Public Relations Specialist
- Communications Manager
- Press Secretary
- Media Planner
- Brand Manager
- Project Manager in Advertising/PR
- Account Manager in Communication Agencies
Frequently asked questions
- What are the tuition fees for international students?
- Tuition fees for international students are not specified on the program page. Prospective students should contact Saint Petersburg State University's admissions office directly for current fee information.
- What is the duration of the Bachelor's program?
- The program is a Bachelor's degree, typically completed over four years, as indicated by the four-year curriculum structure.
- In which languages is the program taught?
- The program is taught in both Russian and English, with some specific modules offered in English, such as 'Russian Media Landscape'.
- What are the entry requirements for international students?
- Specific entry requirements for international students are not detailed on the program page. It is advised to consult the university's international admissions section or contact the admissions office directly. Proficiency in Russian or English is likely required.
- How can I apply for this program as an international student?
- Information on the application process for international students is limited on the program page. Applicants should refer to the 'Admission of foreign citizens' section on the university website or contact the admissions office directly for detailed procedures and deadlines.
- What career opportunities are available for graduates?
- Graduates are prepared for roles such as Advertising Specialist, Public Relations Specialist, Communications Manager, and Brand Manager within various organizations.
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Fees
Tuition (international)Tuition fees for international students are not specified on the program page. Prospective students should contact the university directly for current fee information.
Tuition (home)Tuition fees for domestic students are not specified on the program page. Prospective students should contact the university directly for current fee information.
LivingEstimated living costs for students are not provided on the program page. Information about dormitory accommodation is available, but specific cost details are not included.
The program page mentions that educational loans are available and provides a link for information on dormitory accommodation. For detailed fee structures, international students should reach out to Saint Petersburg State University's admissions office.
How to apply
1. Check Eligibility and RequirementsVerify academic prerequisites and any specific program requirements for international applicants. Note that some modules are taught in English, and Russian language proficiency may be required for other parts of the program.
2. Prepare Required DocumentsGather necessary documents, which typically include academic transcripts, diplomas, passport copies, and potentially language proficiency certificates. Specific document requirements for international applicants should be confirmed with the university.
3. Submit ApplicationApplications are usually submitted online through the university's admissions portal or a designated national platform. Specific deadlines and procedures for international students need to be confirmed.
4. Entrance Examinations (if applicable)Some programs may require entrance exams. Information on whether this program requires exams for international students and their format should be sought from the university.
5. Receive Admission OfferSuccessful applicants will receive an official admission offer from Saint Petersburg State University.
6. Visa ApplicationAfter receiving the admission offer, international students will need to apply for a Russian student visa. The university typically provides necessary documentation to support this process.
Accreditation
The program has undergone professional and public accreditation by the Association of Communication Agencies of Russia (Certificate No. 26, registration number 026/5 07 12 2021, valid until 07.12.2026). It also holds state accreditation (Certificate No. 3649 dated August 5, 2021).
Frequently asked questions
What are the tuition fees for international students?
+
Tuition fees for international students are not specified on the program page. Prospective students should contact Saint Petersburg State University's admissions office directly for current fee information.
What is the duration of the Bachelor's program?
+
The program is a Bachelor's degree, typically completed over four years, as indicated by the four-year curriculum structure.
In which languages is the program taught?
+
The program is taught in both Russian and English, with some specific modules offered in English, such as 'Russian Media Landscape'.
What are the entry requirements for international students?
+
Specific entry requirements for international students are not detailed on the program page. It is advised to consult the university's international admissions section or contact the admissions office directly. Proficiency in Russian or English is likely required.
How can I apply for this program as an international student?
+
Information on the application process for international students is limited on the program page. Applicants should refer to the 'Admission of foreign citizens' section on the university website or contact the admissions office directly for detailed procedures and deadlines.
What career opportunities are available for graduates?
+
Graduates are prepared for roles such as Advertising Specialist, Public Relations Specialist, Communications Manager, and Brand Manager within various organizations.