CENTENNIAL COLLEGE · CANADA
Advertising - Creative and Digital Strategy
Certificate · Taught in en · UCAS 6425
At a glance
12 mo
Duration
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IELTS
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Tuition / yr
en
Language
Certificate
Level
- Ontario College Graduate CertificateCredential Type
- 1 year / 2 semestersProgram Length
- Progress CampusLocation
- Field placement in the second semesterPractical Experience
- Focus on creative strategy, digital storytelling, brand engagement, entrepreneurship, and emerging platformsKey Areas
- Develop a strong portfolio and enhance presentation skillsCareer Preparation
This graduate certificate program addresses the growing demand for creative professionals in the digital advertising and marketing sector. Located at the Story Arts Centre in Toronto, the program combines Centennial College's expertise in digital media with business and marketing principles to help you develop engaging digital experiences and impactful creative advertising campaigns. You will gain essential skills in creative strategy, writing, concept development, art direction, collaboration, presentation, and entrepreneurship, while staying current with the latest technologies and platforms in the digital creative field.
Curriculum
The program is structured over two semesters, including a field placement in the second semester. It covers a range of foundational and advanced topics in advertising and digital strategy.
- Semester 1
- Intro to Advertising and MarketingADCS-700
- Digital DesignADCS-701
- Introduction to Creative StrategyADCS-702
- Digital WritingADCS-703
- Introduction to Creative SoftwareADCS-704
- StoryworksADCS-799
- Professional English CommunicationsENGL-700
- Semester 2
- Creative Career ManagementADCS-720
- Creative EntrepreneurshipADCS-721
- Digital PresentationADCS-722
- The Digital EcosystemADCS-723
- Prototyping and ResearchADCS-724
- CollaborationADCS-725
- Field PlacementADCS-750
Careers
Graduates are prepared for diverse roles in the rapidly expanding digital advertising and marketing industry. The program emphasizes building a strong portfolio and developing practical skills that align with current industry standards.
- Digital Art Director
- Digital Designer
- Digital Writer
- Information Architect
- Digital Strategist
- Content Strategist
Entry requirements
Degree or Diploma in any disciplineConsideration also given to applicants with a minimum of two years of partial post-secondary education and relevant work experience.
English Language ProficiencySatisfy English language proficiency requirements. Students below the required level may take ENGL-700 or a prerequisite English COMM course.
After acceptance, students may be invited to submit a resume or complete an intake questionnaire, attend a mandatory online Program Welcome Session, and complete an English language assessment upon registration.
Fees
Tuition (international)Please refer to the college's international tuition fees page for current information.
Tuition (home)Please refer to the college's domestic tuition fees page for current information.
LivingEstimated living costs are not provided.
Tuition and fee information should be confirmed directly with Centennial College.
How to apply
1. Apply OnlineInternational students should apply directly to Centennial College via their website: [https://www.centennialcollege.ca/international-education/how-to-apply-to-centennial-college](https://www.centennialcollege.ca/international-education/how-to-apply-to-centennial-college).
2. Submit Required DocumentsFollowing your online application, you will be required to submit necessary academic documents and potentially other supporting materials as outlined by the college. Specific requirements will be provided after you receive an offer of admission.
3. Prepare for Program Welcome SessionStudents who receive an offer of admission will be invited to attend a mandatory online Program Welcome Session before the program begins.
4. Complete English AssessmentUpon registration, an English language assessment will be conducted. If your score indicates a need for further language support, you will be enrolled in the ENGL-700 Professional English Communications course or a prerequisite English COMM course.
Accreditation
Ontario College Graduate Certificate