COVENTRY UNIVERSITY · UNITED KINGDOM
BA (Hons) Advertising and Marketing Communications
Bachelor's · Taught in en · UCAS NN52
At a glance
36 mo
Duration
6.0
IELTS
€17k
Tuition / yr
en
Language
Bachelor's
Level
- 3 yearsCourse Duration
- Coventry UniversityAwarding Institution
- Bachelors DegreeQualification
- UCAS Code: NN52UCAS Code
- September 2024Next Intake
This BA (Hons) Advertising and Marketing Communications degree is designed to equip you with a comprehensive understanding of the advertising and marketing industries. You will explore theoretical concepts and gain practical skills in areas such as campaign planning, media strategy, brand management, and consumer behaviour. The course aims to develop your creativity, critical thinking, and strategic abilities, preparing you for a dynamic career in marketing and communications.
Curriculum
The curriculum is structured to build your knowledge and skills progressively over three years.
- Year 1
- Principles of Advertising and Marketing CommunicationsAD10018
- The Marketing EnvironmentMM10003
- Introduction to Consumer BehaviourMM10010
- Creative Advertising PracticeAD10001
- Year 2
- Advertising Planning and StrategyAD20005
- Integrated Marketing CommunicationsMM20024
- Digital MarketingMM20014
- Brand ManagementMM20004
- Year 3
- Advertising Research ProjectAD30004
- Global Marketing and CommunicationsMM30001
- Marketing Communications Law and EthicsAD30003
- Current Issues in Advertising and MarketingAD30007
Careers
Graduates from this course are well-prepared for a wide range of roles in the dynamic advertising and marketing communications sectors. You will develop the skills and knowledge to succeed in various industry positions.
- Advertising Account Executive
- Marketing Executive
- Brand Manager
- Media Planner
- Copywriter
- Social Media Manager
- Public Relations Officer
Entry requirements
International Baccalaureate DiplomaA minimum of 24 points, including at least 12 points at Higher Level
A-LevelsAt least two A-Levels at grade C or above, or equivalent.
Other international qualifications will be considered on an individual basis.
IELTS6.0 overall, with no less than 5.5 in each component
Please note that equivalencies can vary. For specific country qualifications, please contact the admissions team.
Fees
Tuition (international)£14,250 per year
Tuition (home)£9,250 per year
LivingEstimated £11,000 per year
Tuition fees are subject to change and are confirmed upon enrolment. Living costs are estimates and can vary based on individual lifestyle.
How to apply
1. Check Entry RequirementsEnsure you meet the academic and English language requirements for the course.
2. Application MethodYou can apply directly via the Coventry University website or through UCAS. Have your UCAS ID and personal details ready if applying through UCAS.
3. Submit ApplicationComplete the online application form and submit all required supporting documents.
4. Receive OfferIf successful, you will receive an offer from the university. This may be conditional or unconditional.
5. Accept Offer and Prepare for VisaAccept your offer and begin the process of applying for your student visa, if applicable.
Accreditation
This course is professionally accredited by The Chartered Institute of Marketing (CIM) and The Chartered Communications Professional Body (CIPR).