BA (Hons) Marketing and Management (Final Year Entry)

This is a one-year, full-time top-up degree designed for students who have completed a Higher National Diploma (HND) or equivalent and wish to gain a Bachelor of Arts (Honours) in Marketing and Management. The program is offered by the Norwich Business School and focuses on developing cutting-edge skills relevant to various career paths in marketing and management. You will engage with research-driven instruction and hands-on learning experiences aimed at enhancing your employability from the outset. The curriculum covers contemporary issues in marketing, including sustainable marketing strategies, effective communication planning, digital marketing, social media utilisation, and market research for customer insights. You will also develop confidence in presenting innovative marketing ideas through various methods like group presentations, professional project reports, and short videos. The Norwich Business School provides a supportive environment with a diverse student body, and teaching is informed by world-leading research and real-world business experience, ensuring you address current business challenges.

Curriculum

This one-year program requires you to study six subjects, focusing on marketing communications, research, management strategies, and brand management. You will explore the effects of globalisation on management and the principles of fair and responsible business competition. The first semester delves into modern marketing and management essentials, including campaign development, data analysis, and strategic planning. The second semester focuses on strategic brand management, the impact of globalisation on people management, and fair business practices. Teaching is informed by subject-area expertise, industry contacts, and a commitment to employability.

1. Year 1
   • Marketing Communications
   • Market Research
   • Strategic Management
   • Globalisation and People Management
   • Strategic Brand Management
   • Responsible Business Regulation: How to Compete and Trade Fairly

Careers

This course equips you with skills for a variety of careers in marketing and management. You will be prepared for roles across numerous industries, whether you aim for specialist positions or management roles.

• Marketing/Digital marketing specialist
• PR executive
• Product/brand/communications manager
• Marketing/Digital marketing manager
• Social media manager
• Marketing analyst
• Marketing/Digital marketing executive
• Brand manager
• Relationship manager
• Campaign or events manager
• Business development
• HR
• Sales

Frequently asked questions

What are the entry requirements for the BA (Hons) Marketing and Management (Final Year Entry) programme?

You need to have completed an SQA Higher National Diploma (HND) in Business, Business with IT, or Business with Marketing with a 'B' grade in each graded unit. For English language proficiency, an IELTS score of 6.0 overall with a minimum of 5.5 in all components is required.

How long is the BA (Hons) Marketing and Management (Final Year Entry) programme?

This is a one-year, full-time top-up degree programme.

What topics are covered in the BA (Hons) Marketing and Management (Final Year Entry) curriculum?

The curriculum covers marketing communications, market research, strategic management, globalisation and people management, strategic brand management, and responsible business regulation. It focuses on contemporary marketing issues and management strategies.

What are the tuition fees for this programme?

Specific tuition fees and living cost estimates are not provided in the source material. Please refer to the university's official fee pages for the most up-to-date information.

Are there any scholarships available for international students?

Yes, scholarships such as the International UG Merit Scholarship (£4,000 - £10,000 per year) and International Early Payment Awards (£1,000) are available for students paying overseas fees.

What career opportunities can I pursue after completing this degree?

This course equips you for roles such as a Marketing/Digital marketing specialist, PR executive, Brand manager, or Marketing/Digital marketing manager across various industries.