CANTERBURY CHRIST CHURCH UNIVERSITY · UNITED KINGDOM
BA (Hons) Marketing
Bachelor's · Taught in en · UCAS N500
At a glance
36 mo
Duration
—
IELTS
€20k
Tuition / yr
en
Language
Bachelor's
Level
- 100%Marketing students satisfied with academic support (NSS 2025)
- 90%Marketing students in work or further study 15 months after graduation (Graduate Outcomes Survey 2025)
- Accredited by CIM, IDM, and Small Business CharterIndustry Accreditations
- Study abroad opportunities in North AmericaInternational Experience
- Focus on practical application with live briefsReal-World Experience
- Development of digital, creative, and analytical skillsKey Skills
Become an expert in marketing with a degree from Canterbury Christ Church University. This program focuses on how brands grow, understanding consumer behaviour, and the role of data in decision-making. You will apply your learning to real-world projects, gaining practical experience in a dynamic and hands-on course. The curriculum integrates strategy, creativity, and analytics, preparing you for careers in advertising, public relations, social media, and digital marketing. Through industry projects and research, you will build a strong portfolio to stand out in the competitive job market. Key learning areas include understanding consumer behaviour's impact on marketing strategies, delving into PR, analytics, and social media marketing, crafting effective digital marketing campaigns, and developing skills in ethical, sustainable marketing. You will also explore the role of technology and AI in modern marketing. Graduates will possess in-demand digital skills, proficiency with insights tools, and a network of industry contacts. The course is designed to equip you with the adaptability, innovation, and collaborative abilities that employers seek, ensuring you are well-prepared for diverse roles across various sectors.
Curriculum
The Marketing degree integrates core marketing principles with practical skills development. The course structure includes opportunities for interdisciplinary learning and a major final-year project. Modules are designed to build foundational knowledge in the first year, with increasing specialization and application in subsequent years. Success modules, interdisciplinary modules, and employability modules are also integrated throughout the program to enhance student success and career readiness.
- Year 1
- Building Academic and Marketing Skills
- Introduction to Marketing
- Consumer Behaviour
- Digital marketing
- Year 2
- Year 3
Careers
This Marketing degree prepares you for diverse career paths in marketing, business, and creative industries. Opportunities include roles in digital marketing, social media marketing, PR, consumer research, and advertising. Graduates can find positions across various sectors, including finance, consumer products, charities, and sports.
- Digital Marketing Specialist
- Social Media Manager
- Public Relations Officer
- Market Research Analyst
- Brand Manager
- Advertising Executive
Frequently asked questions
- What are the annual tuition fees for the BA (Hons) Marketing programme?
- For the 2026/27 academic year, home students will pay £9,790 per year, and international students will pay £17,000 per year.
- What are the entry requirements for the BA (Hons) Marketing programme?
- Applications are considered on individual merit, including relevant work, voluntary, or professional experience, using an inclusive approach that values potential beyond formal qualifications. For specific details or to discuss options, applicants can contact the university directly.
- How do I apply for the BA (Hons) Marketing programme?
- UK applicants should apply through UCAS using code N500. International applicants should visit the Canterbury Christ Church University website for their specific application portal or contact the admissions team.
- What career opportunities are available after graduating from this programme?
- Graduates are prepared for diverse roles such as Digital Marketing Specialist, Social Media Manager, Public Relations Officer, Market Research Analyst, Brand Manager, and Advertising Executive across various sectors.
- Is the BA (Hons) Marketing programme accredited?
- Yes, the programme is accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM), and holds the Small Business Charter.
Entry requirements
UK QualificationsEach application is considered on its overall merits, including relevant work, voluntary, or professional experience. CCCU uses an inclusive approach, recognizing potential beyond formal qualifications.
International QualificationsDetails for international qualifications are not specified but applications are considered on overall merits.
Applications are considered on an individual basis, taking into account relevant experience. Prospective students awaiting results are encouraged to apply and can seek Clearing support. For specific entry requirements or to discuss options, contact 01227 926000.
Fees
Tuition (international)£17,000 per year for 2026/27.
Tuition (home)£9,790 per year for 2026/27.
Living—
Tuition fees are payable annually. The UK Government announced a 2.71% increase cap for the 2026/27 academic year, which CCCU intends to follow for home fees.
How to apply
1. Check Entry RequirementsReview the academic and English language requirements. Applications are assessed on overall merit, including relevant experience.
2. Apply for the CourseFor UK applicants, apply via UCAS using the code N500. For international applicants, visit the Canterbury Christ Church University website to find the specific application portal or contact the admissions team.
3. Submit Supporting DocumentsPrepare necessary documents, which may include academic transcripts, references, and proof of English language proficiency, as required by the university.
4. Attend an Interview (if required)Some applicants may be invited for an interview to discuss their application and suitability for the course.
5. Receive an OfferIf successful, you will receive an offer from the university. This may be unconditional or conditional upon meeting specific requirements.
6. Accept the OfferFormally accept the offer by the specified deadline.
7. Prepare for EnrolmentOnce accepted, follow the university's instructions for enrolment, including visa applications for international students.
Accreditation
The program is accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM), and holds the Small Business Charter.
Frequently asked questions
What are the annual tuition fees for the BA (Hons) Marketing programme?
+
For the 2026/27 academic year, home students will pay £9,790 per year, and international students will pay £17,000 per year.
What are the entry requirements for the BA (Hons) Marketing programme?
+
Applications are considered on individual merit, including relevant work, voluntary, or professional experience, using an inclusive approach that values potential beyond formal qualifications. For specific details or to discuss options, applicants can contact the university directly.
How do I apply for the BA (Hons) Marketing programme?
+
UK applicants should apply through UCAS using code N500. International applicants should visit the Canterbury Christ Church University website for their specific application portal or contact the admissions team.
What career opportunities are available after graduating from this programme?
+
Graduates are prepared for diverse roles such as Digital Marketing Specialist, Social Media Manager, Public Relations Officer, Market Research Analyst, Brand Manager, and Advertising Executive across various sectors.
Is the BA (Hons) Marketing programme accredited?
+
Yes, the programme is accredited by the Chartered Institute of Marketing (CIM), the Institute of Data & Marketing (IDM), and holds the Small Business Charter.