UNIVERSITY OF ABERTAY DUNDEE · UNITED KINGDOM
BA (Hons) Marketing
Bachelor's · Taught in en · UCAS N520
At a glance
48 mo
Duration
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IELTS
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Tuition / yr
en
Language
Bachelor's
Level
- Scotland's Top Modern University for Student SatisfactionStudent Satisfaction
- UK Top 10 for Student ExperienceStudent Experience
- CIM-accredited Marketing degreeAccreditation
- Adobe Creative Campus - Free Access to Adobe ExpressDigital Skills
- Opportunities for work placement and study abroadReal-World Experience
- Portfolio of real campaigns and projectsEmployability
This Bachelor of Arts with Honours in Marketing is designed to equip you with the skills and knowledge to excel in the dynamic field of marketing. You will learn to create influential campaigns, understand consumer behaviour, and adapt to emerging industry trends like AI and sustainability. The course emphasizes a human-centred approach, helping you understand people's needs, motivations, and behaviours, which is crucial for any organization. You will develop expertise in digital marketing, analytics, content creation, public relations, and brand management, preparing you for a successful career in a variety of roles.
Curriculum
The four-year program is structured to build your knowledge progressively, starting with a broad business foundation and then specializing in marketing. The curriculum incorporates real-world learning through live briefs, guest speakers, and industry projects.
- Year 1
- Introduction to Marketing
- Introduction to Management
- Introduction to Economics
- Introduction to Accounting
- Introduction to Data Analysis
- Year 2
- Consumer Behaviour
- Digital Marketing
- Brand Strategy
- Marketing Analytics
- Professional Skills Development
- Year 3
- Live Client Projects
- Work Placement Module
- Study Abroad Module
- Marketing Competitions
- Year 4
- Final Project (Campaign, Consultancy, Research, or Venture Development)
Careers
Graduates are prepared for a wide range of marketing roles in various organizations, from large corporations to start-ups. The program fosters entrepreneurial thinking, making it a strong foundation for those looking to start their own businesses.
- Market Researcher
- Marketing Executive
- Advertising Account Executive
- Business Analyst
- Business Adviser
- Business Development Manager
- Marketing Contractor/Freelancer
- Digital Marketing Specialist
- Social Media Manager
- Brand Manager
- Content Strategist
- Marketing Analyst
Frequently asked questions
- What are the academic entry requirements for the BA (Hons) Marketing program?
- Applicants generally need National 5/GCSE passes in English and Maths (Grade C or 4), Highers at BBBC, or A Levels at CCC. No essential subjects are required beyond these.
- How long does the BA (Hons) Marketing program take to complete?
- This is a four-year Bachelor of Arts with Honours program. The curriculum is structured to progressively build knowledge from a broad business foundation to marketing specialization.
- How do I apply for the BA (Hons) Marketing program?
- Applications are typically made through the Universities and Colleges Admissions Service (UCAS). You will need to check entry requirements, submit your application via UCAS, and prepare supporting documents like academic transcripts.
- What career opportunities are available after graduating from the BA (Hons) Marketing program?
- Graduates are prepared for various roles such as Market Researcher, Digital Marketing Specialist, Brand Manager, and Advertising Account Executive. The program also supports entrepreneurial aspirations for those interested in starting their own businesses.
- Is the BA (Hons) Marketing program accredited?
- Yes, the BA (Hons) Marketing degree is CIM-accredited, ensuring that the curriculum meets industry standards and enhances professional recognition.
Entry requirements
National 5 / GCSEPasses in English and Maths (Grade C or Grade 4)
HighersBBBC (all subjects)
A LevelsCCC (all subjects)
No essential subjects are required for entry. Please check the full details in the Entry Requirements section for the most up-to-date information.
Fees
Tuition (international)Please refer to the University website for current international tuition fees.
Tuition (home)Please refer to the University website for current home tuition fees.
LivingPlease refer to the University website for estimated living costs.
How to apply
1. Check Entry RequirementsVerify that you meet the minimum academic qualifications (e.g., Highers, A Levels) and English language proficiency.
2. Apply via UCASSubmit your application through the Universities and Colleges Admissions Service (UCAS) using the provided UCAS code N520.
3. Prepare Supporting DocumentsGather necessary documents such as academic transcripts, certificates, and potentially a personal statement or references as required by UCAS.
4. Await DecisionMonitor your UCAS application for updates and decisions from the university.
5. Prepare for EnrolmentOnce an offer is accepted, follow the university's instructions for enrolment and preparing for your start date in September.
Accreditation
CIM-accredited Marketing degree (accreditation sought)
Frequently asked questions
What are the academic entry requirements for the BA (Hons) Marketing program?
+
Applicants generally need National 5/GCSE passes in English and Maths (Grade C or 4), Highers at BBBC, or A Levels at CCC. No essential subjects are required beyond these.
How long does the BA (Hons) Marketing program take to complete?
+
This is a four-year Bachelor of Arts with Honours program. The curriculum is structured to progressively build knowledge from a broad business foundation to marketing specialization.
How do I apply for the BA (Hons) Marketing program?
+
Applications are typically made through the Universities and Colleges Admissions Service (UCAS). You will need to check entry requirements, submit your application via UCAS, and prepare supporting documents like academic transcripts.
What career opportunities are available after graduating from the BA (Hons) Marketing program?
+
Graduates are prepared for various roles such as Market Researcher, Digital Marketing Specialist, Brand Manager, and Advertising Account Executive. The program also supports entrepreneurial aspirations for those interested in starting their own businesses.
Is the BA (Hons) Marketing program accredited?
+
Yes, the BA (Hons) Marketing degree is CIM-accredited, ensuring that the curriculum meets industry standards and enhances professional recognition.