
This four-year Bachelor of Arts with Honours in Marketing is designed for students who may not meet direct entry requirements, offering a foundational year to build essential skills. The program aims to transform you into a marketing expert by teaching you how brands grow, understand consumer behaviour, and leverage data for decision-making. Through practical application on live briefs, you will gain valuable experience in a dynamic and hands-on learning environment. The curriculum blends strategy, creativity, and analytics, preparing you for diverse roles in advertising, PR, social media, and digital marketing. You will engage with industry and research projects to develop a strong portfolio. Key learning outcomes include understanding consumer behaviour's impact on marketing strategies and society, exploring PR, analytics, and influencer marketing, crafting effective digital marketing campaigns, developing ethical and sustainable marketing strategies, and gaining knowledge of AI's role in marketing. Graduates will possess in-demand digital skills, confidence with insight tools, and a network of industry contacts, making them adaptable and innovative professionals ready for various sectors.
The program structure includes a foundation year followed by three years of degree-level study. Learning is supported by interdisciplinary modules, success modules, and a major final year project. Modules focus on practical application and skill development.
This degree prepares graduates for careers in marketing, business, and creative industries. Options for further experience include placements or study abroad programs. The broad applicability of marketing skills across various sectors offers extensive career opportunities.
Each application is considered on its overall merits. Relevant work, voluntary, or professional experience is taken into account. The university is committed to fair, supportive, and inclusive decision-making.
Tuition fees are payable on an annual basis.
Chartered Institute of Marketing (CIM), Institute of Data & Marketing (IDM), Small Business Charter.
Entry is considered on overall merits, including relevant work, voluntary, or professional experience. Applications are reviewed inclusively, recognizing potential beyond formal qualifications.
International students pay £17,000 per year for both the Foundation Year 0 and subsequent Years 1-3. Tuition fees are payable on an annual basis.
This is a four-year full-time programme, including the foundation year. It is designed to provide a comprehensive education from foundational skills to advanced marketing.
Applications for September 2026 entry are currently open via Clearing. If you have your results, you can apply directly, or sign up for Clearing support if you are awaiting results.
Graduates are prepared for careers in digital marketing, social media marketing, public relations, consumer research, advertising, and general marketing roles. The programme also supports further experience through placements or study abroad.