UCSI UNIVERSITY · MALAYSIA
Bachelor of Arts (Hons) in Branding and Advertising
Bachelor's · Taught in en
At a glance
36 mo
Duration
5.5
IELTS
€20k
Tuition / yr
en
Language
Bachelor's
Level
- Malaysia's only degree merging branding and advertising.Unique Program
- Focuses on two key marketing areas: branding and advertising.Dual Concentration
- 70% of departmental staff hold PhDs.Academic Staff
- 100% graduate employability score.Employability
- 3 Years duration.Program Length
- Kuala Lumpur campus location.Location
This Bachelor of Arts (Hons) in Branding and Advertising is a unique degree in Malaysia that uniquely combines strategic marketing principles with creative advertising techniques. It's designed for students aspiring to build brands and develop impactful advertising campaigns. The program equips you with the skills to plan and execute innovative strategies, fostering adaptability and resilience in a dynamic field. You will gain expertise in both the strategic aspects of marketing and the creative execution of advertising, preparing you for a successful career in this exciting industry.
Curriculum
The curriculum spans three years, integrating theoretical knowledge with practical application. It includes core modules in branding, advertising, marketing, and business management, along with electives and substantial final year projects. Cooperative placements in each year offer valuable industry experience.
- Year 1
- Fundamentals of Advertising
- Introduction to Digital Marketing
- Introduction to Branding
- Statistics and its Applications
- Microeconomics
- Macroeconomics
- Business Information System
- Organisational Behaviour
- Fundamentals of Marketing
- Co-Operative Placement 1
- Year 2
- Fundamentals of Management
- Managing People
- Business Accounting
- Marketing Processes
- Consumer Behaviour
- Sales Management
- Financial Management
- Writing for Mass Communication
- Business Research Methods
- Management Ethics
- Internet and SEO Marketing
- Co-operative Placement 2
- Year 3
- Social Media Marketing
- Strategic Advertising Management
- Advertising Media Planning
- Strategic Management
- Operations Management
- Final Year Project A
- Strategic Brand Management
- Retail Brand Management
- Services Marketing
- Entrepreneurship
- Final Year Project B
- Co-operative Placement 3
Careers
Graduates are prepared for a variety of roles in the dynamic fields of branding, advertising, and marketing. The program's comprehensive curriculum ensures students develop the skills needed to excel in these competitive industries.
- Brand Consultant
- Brand Manager
- Media Planner
- Media Manager
- Retail Manager
- Advertising Planner
- Advertising Manager
- Sales Planner
- Sales Manager
Frequently asked questions
- What are the total estimated fees for international students for the Bachelor of Arts (Hons) in Branding and Advertising program?
- The approximate total tuition fees for international students is RM 95,592. Please note that visa processing and administrative charges may vary, and a 6% service tax will be imposed on non-Malaysian citizens effective July 1, 2025.
- How long is the Bachelor of Arts (Hons) in Branding and Advertising program?
- The program has a duration of three years and includes integrated theoretical knowledge with practical application, cooperative placements, and substantial final year projects.
- What are the academic entry requirements for international students for this program?
- For international students, requirements include a minimum CGPA of 2.0 for UCSI Foundation or Diploma, a minimum 2 principals (C) in STPM, or a minimum 2 principals (D) in A-Levels. Specific requirements vary by qualification, and equivalencies are reviewed by the faculty.
- What English language proficiency tests are accepted for international applicants?
- Accepted English tests include IELTS Academic with a score of 5.5, TOEFL iBT with a score of 46, MUET with a score of 4, or a CEFR level of Low B2. Other tests like Pearson Test of English and Cambridge English Qualifications are also accepted with specified scores.
- How can I apply to the Bachelor of Arts (Hons) in Branding and Advertising program?
- International students can apply by completing the online registration form, submitting required documents via post, and paying the registration fee. It is recommended to contact your regional counselor for detailed advice.
- What are the career prospects after graduating from this program?
- Graduates are prepared for roles such as Brand Consultant, Brand Manager, Media Planner, Advertising Manager, and Sales Manager. The program aims to equip students with skills for these competitive industries.
Entry requirements
UCSI FoundationMinimum CGPA of 2.0
STPMMinimum 2 principals (C) (CGPA 2.0) in 2 subjects and pass in Mathematics and English at SPM level
A-LevelMinimum 2 principals (D) in TWO subjects
UECMinimum 5 credits (B6) and pass (C8) in Mathematics and English
National MatriculationMinimum CGPA of 2.0
International Baccalaureate (IB)Minimum score of 26 points in 6 subjects
Canadian Pre-UMinimum average of 60% in 6 subjects
AUSMAT/HSC/SACE/TEE/WACEATAR score 60% OR minimum 60% average in 5 subjects
Other qualifications equivalent to STPM / A-Level by MQAMinimum overall average of 60%
DiplomaMinimum CGPA of 2.0
Other equivalent qualificationsTo be reviewed by the faculty on a case-to-case basis
IELTS Academic5.5
TOEFL iBT46
TOEFL Essentials (Online)8
MUET4
Pearson Test of English51
Cambridge English Qualifications and Tests (B1 Preliminary, B2 First, C1 Advanced, C2 Proficiency)160
Cambridge English Qualifications and Tests (Linguiskill Online)160
Cambridge English Qualifications and Tests (OET)200
O-Level English/IGCSEC
Certified Intensive English Programme (CIEP) by ELSMinimum score of 108
CEFRLow B2
International applicants who do not meet the English language requirements may need to enroll in the English for Tertiary Education programme. Placement in this program depends on existing English proficiency and may require an English Placement Test.
Fees
Tuition (international)RM 95,592 (Approximate Total Fees for International Students)
Tuition (home)RM 74,925 (Approximate Total Fees for Local Students)
LivingNot specified
These are estimated total fees. Visa processing and administrative charges may vary. A 6% service tax will be imposed on non-Malaysian citizens effective July 1, 2025.
How to apply
1. Complete Online RegistrationFill out the Online Registration Form available on the UCSI University website.
2. Submit Application DocumentsPost the completed Online Registration Form along with certified true copies of examination results (e.g., SPM, STPM, A-Levels, UEC, IB, etc.), academic transcripts, Diploma Certificate (if applicable), syllabus (for exemptions), a copy of your Identification Card/Passport, and three recent passport-sized colour photographs to the Student Enrolment Centre.
3. Pay Registration FeeMake a payment for the registration fee (RM 400 for this program) via crossed cheque, bank draft, or Telegraphic Transfer (TT) payable to UCSI Education Sdn. Bhd. Bank details for TT are provided on the university's admission page.
4. Notification and AcceptanceUCSI University will notify you upon receipt of your documents and payment. A Letter of Acceptance will be issued within two weeks for complete applications. Incomplete applications will receive notification of required additional materials.
Scholarships
UCSI University ScholarshipsVaries
Accreditation
MQA/FA3171
Frequently asked questions
What are the total estimated fees for international students for the Bachelor of Arts (Hons) in Branding and Advertising program?
+
The approximate total tuition fees for international students is RM 95,592. Please note that visa processing and administrative charges may vary, and a 6% service tax will be imposed on non-Malaysian citizens effective July 1, 2025.
How long is the Bachelor of Arts (Hons) in Branding and Advertising program?
+
The program has a duration of three years and includes integrated theoretical knowledge with practical application, cooperative placements, and substantial final year projects.
What are the academic entry requirements for international students for this program?
+
For international students, requirements include a minimum CGPA of 2.0 for UCSI Foundation or Diploma, a minimum 2 principals (C) in STPM, or a minimum 2 principals (D) in A-Levels. Specific requirements vary by qualification, and equivalencies are reviewed by the faculty.
What English language proficiency tests are accepted for international applicants?
+
Accepted English tests include IELTS Academic with a score of 5.5, TOEFL iBT with a score of 46, MUET with a score of 4, or a CEFR level of Low B2. Other tests like Pearson Test of English and Cambridge English Qualifications are also accepted with specified scores.
How can I apply to the Bachelor of Arts (Hons) in Branding and Advertising program?
+
International students can apply by completing the online registration form, submitting required documents via post, and paying the registration fee. It is recommended to contact your regional counselor for detailed advice.
What are the career prospects after graduating from this program?
+
Graduates are prepared for roles such as Brand Consultant, Brand Manager, Media Planner, Advertising Manager, and Sales Manager. The program aims to equip students with skills for these competitive industries.