
This Bachelor of Arts program focuses on contemporary literature and the management of creative industries. It aims to equip students with knowledge and skills relevant to both literary studies and the practical aspects of managing creative enterprises. The curriculum explores modern literary trends and their connection to the broader creative sector, preparing graduates for a variety of roles. The program is designed for students interested in the intersection of arts, culture, and business. Graduates will gain an understanding of how literary works function within the creative economy and develop skills to manage projects and organizations within this dynamic field. The Honours designation suggests a rigorous academic component with potential for advanced study or research.
All applicants must pass a required interview. For STPM and STAM applicants, a minimum Credit (Grade C/6C) in SPM English is also required. For Diploma applicants, a minimum Credit (Grade C/6C) in SPM English is also required.
Tuition fees and living costs are not specified in the provided text.
For STPM (Arts Stream) applicants, a minimum Grade C (2.00 CGPA) in any two subjects like Malay Literature or History is required. Diploma holders need a recognized Diploma with a minimum CGPA of 2.50. All applicants must also pass a mandatory interview.
Applicants generally need a MUET Band 2.0 (from 2021 onwards) or Band 2 (until 2020), or a MUET Band 3.0 (from 2021 onwards) or Band 3 (until 2020). STPM and Diploma applicants also require a minimum Credit (Grade C/6C) in SPM English.
Prospective students apply through the 'Open Channel' process via the UUM application portal. The steps involve completing the application form, submitting required documents, and attending a mandatory interview.
Please check the 'Open Channel' link (https://paceuum.my/pace-uum/open-channel-2020.html) for the most current application dates and timeline.