Bachelor of Business Administration (BBA) - Marketing Specialization

American InterContinental University (AIU) offers an online Bachelor of Business Administration (BBA) with a specialization in Marketing. This program is designed to equip students with a comprehensive understanding of business management principles and marketing strategies. You will learn to create and manage marketing campaigns, enhance decision-making abilities, develop a competitive market edge, and achieve critical business objectives. The curriculum explores the vital role marketing professionals play in maintaining business competitiveness in the global market, including understanding customer markets and fostering client relationships. The program is suitable for individuals balancing work and family commitments, allowing for flexible online study at your own pace. It covers finance, accounting, business operations, and marketing theory and applications, preparing students to analyze market trends, identify legal and ethical issues, and evaluate marketing operations. No prerequisites are required for enrollment.

Curriculum

The BBA in Marketing program requires 180 credits, with each course lasting 5 weeks. The curriculum includes general education courses, core business courses, and marketing specialization courses.

1. General Education
   • MicroeconomicsECON220
   • MacroeconomicsECON224
   • English Composition IENGL106
   • English Composition IIENGL107
   • General College MathematicsMATH125
   • Academic and Professional SuccessUNIV103
   • Technology and Information LiteracyUNIV106
   • Interpersonal CommunicationUNIV109
   • General Education Elective
   • Humanities Elective
   • Natural Sciences Elective
2. Core Business
   • Principles of Accounting IACCT205

Careers

This marketing degree program is designed to prepare students for various roles in the marketing field, helping businesses maintain competitiveness and foster customer relationships.

• Marketing Professional
• Marketing Campaign Manager
• Market Analyst