TEXAS A&M UNIVERSITY · UNITED STATES
Bachelor of Business Administration in Marketing
Bachelor's · Taught in en
At a glance
48 mo
Duration
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IELTS
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Tuition / yr
en
Language
Bachelor's
Level
- Top 15 Public Business SchoolU.S. News & World Report Rankings
- No. 10 Public Marketing ProgramU.S. News & World Report Rankings
- 120 Credit HoursProgram Length
- 5 Tracks AvailableSpecialization Options
- Hands-on Experiential EducationHigh-Impact Programs
The BBA in Marketing program at Texas A&M University equips students with the fundamental principles, tools, and techniques necessary for a successful career in marketing. This program focuses on understanding customer needs, building strong brands, and driving business results in a dynamic, data-driven marketplace. Graduates will be prepared to enter various roles within marketing services and products. Students begin their journey in the general Business Administration (BUAD) major during their freshman year. After completing foundational lower-level courses, they apply for upper-division status and can then declare Marketing as their specialized major. The curriculum is designed to foster strategic thinking, creativity, and problem-solving skills, preparing students for leadership roles.
Careers
A BBA in Marketing prepares graduates for a wide range of careers in marketing services and products. The program's focus on strategic thinking, customer understanding, brand building, and data analysis equips students with the skills needed to drive business results. Graduates can pursue roles across various industries, leveraging their specialization tracks and professional distinctions.
- Marketing Manager
- Brand Manager
- Market Research Analyst
- Advertising Specialist
- Sales Manager
- Digital Marketing Specialist
- Product Marketing Manager
Entry requirements
Freshman AdmissionAll freshmen enter Mays majoring in Business Administration (BUAD). Students must complete lower-level courses before applying for upper division status and declaring a major.
International applicants should refer to the general Texas A&M University admissions requirements for specific details on English proficiency and other application criteria.
Fees
Tuition (international)Please use the Tuition Calculator for estimated costs.
Tuition (home)Please use the Tuition Calculator for estimated costs.
LivingPlease refer to Financial Aid information for estimated living costs.
Tuition and fees are subject to change. For the most accurate and up-to-date information, please utilize the Texas A&M University Tuition Calculator and consult the Financial Aid office.
How to apply
1. Apply to Mays Business SchoolAll freshmen initially enter the program as Business Administration (BUAD) majors. Complete the general application process for Texas A&M University, indicating your interest in the business program.
2. Complete Lower-Level CoursesSuccessfully complete the required lower-division business courses as outlined in the university catalog. This includes foundational coursework necessary for progression.
3. Apply for Upper-Division StatusOnce lower-level requirements are met, formally apply for upper-division status within Mays Business School.
4. Declare Marketing MajorUpon acceptance into upper-division, declare your specialization in Marketing. You can then choose from available marketing tracks such as Advertising Strategy, Analytics and Consulting, Healthcare Marketing, Professional Selling and Sales Management, or Strategic Retailing.
Accreditation
Mays Business School is recognized for its strong academic programs.