UNITED ARAB EMIRATES UNIVERSITY · UNITED ARAB EMIRATES
Bachelor of Business Administration in Marketing
Bachelor's · Taught in en
At a glance
—
Duration
7.5
IELTS
—
Tuition / yr
en
Language
Bachelor's
Level
The Bachelor of Business Administration in Marketing program provides students with a comprehensive understanding of marketing principles and theories. It equips them with essential knowledge and skills to succeed in marketing roles. The curriculum emphasizes analytical and creative thinking, preparing graduates for a business environment that values data and innovation. It is designed to align with current industry trends like digitalization, artificial intelligence, and sustainability, ensuring graduates are well-prepared for the job market in the UAE and globally. Students will gain practical experience through integrated theoretical knowledge and hands-on applications, covering key marketing functions such as consumer behavior, advertising, branding, market research, and digital marketing.
Curriculum
The program requires a minimum of 120 credit hours, divided into General Education, College Requirements, Research Skills, Learning in Action, and Major Core Requirements.
- Year 1
- Contemporary Emirati StudiesGEEM110
- Academic English for Humanities and STEMGEAE101
- Introduction to Artificial IntelligenceGEIT113
- Fundamentals of Innovation and EntrepreneurshipGEIE222
- Sustainability, Social Responsibility and Business EthicsGEBS220
- Managing with AnalyticsBANA200
- Fundamentals of Management and Organizational BehaviorMGMT201
- Introduction to Marketing in the Digital EconomyMKTG205
- Business Statistics ISTAT102
- Year 2
- Business Statistics IISTAT202
- Research Methods in Business and EconomicsGBUS300
- Consumer PsychologyMKTG210
- Advertising and Integrated Marketing CommunicationsMKTG300
- Learning in Action (12 Credit Hours)
- Developing an Entrepreneurial VentureENTR415
- InternshipGBUS460
Careers
Graduates will be prepared for various marketing roles in diverse organizations, leveraging their analytical, creative, and digital marketing skills.
- Marketing Manager
- Brand Manager
- Digital Marketing Specialist
- Market Research Analyst
- Advertising Executive
- Public Relations Specialist
- Sales Manager
Frequently asked questions
- What are the English language requirements for international students?
- International students must achieve a minimum score of IELTS Academic 7.5, TOEFL iBT 105, TOEFL ITP 590, or TOEFL CPT 233.
- What are the academic entry requirements?
- You need a High School Diploma (Grade 12 or equivalent). For the President's Scholarship, a minimum of 98% average in high school is required.
- How can I apply to the Bachelor of Business Administration in Marketing program?
- International students can apply online through the university's admission portal, ensuring all academic and English language requirements are met. You will need to upload supporting documents like transcripts and test scores.
- What is the duration of the Bachelor of Business Administration in Marketing program?
- The program requires a minimum of 120 credit hours. The curriculum is structured across multiple years, including general education, college requirements, and major core requirements.
- What are the tuition fees for this program?
- Standard tuition fees for international students are not available as the dedicated fees page returned a 404 error.
- Are there any scholarships available for international students?
- Yes, the President's Scholarship offers a 100% tuition waiver for elite international students who meet specific academic and proficiency requirements, including a 98% high school average and IELTS 7.5 or equivalent.
Entry requirements
High School Diploma (Grade 12 or equivalent)Minimum 98% average for the President's Scholarship. General admission requirements and specific college/program qualifications must also be met.
TOEFL ITP590
TOEFL iBT105
TOEFL CPT233
IELTS Academic7.5
Specific math proficiency requirements may apply depending on the college. Arabic language proficiency is required for the College of Law.
Fees
Tuition (international)Not available. The fees page returned a 404 error.
Tuition (home)Not available. The fees page returned a 404 error.
LivingNot available.
The fees page was unavailable. Scholarship information indicates a potential 100% tuition waiver for elite students, but standard tuition fees are not listed.
How to apply
1. Online ApplicationSubmit your application through the online admission system. International students can use the provided portal link.
2. Meet Entry RequirementsEnsure you meet the minimum academic qualifications and English language proficiency scores (IELTS 7.5 or equivalent).
3. Submit Supporting DocumentsUpload all required documents, including transcripts, certificates, and test scores, during the application process.
4. Scholarship Application (Optional)If eligible, apply for scholarships like the President's Scholarship through the designated online application or forms.
5. Await Admission DecisionThe university will review your application and notify you of the admission decision.
Scholarships
President's Scholarship100% tuition waiver
Frequently asked questions
What are the English language requirements for international students?
+
International students must achieve a minimum score of IELTS Academic 7.5, TOEFL iBT 105, TOEFL ITP 590, or TOEFL CPT 233.
What are the academic entry requirements?
+
You need a High School Diploma (Grade 12 or equivalent). For the President's Scholarship, a minimum of 98% average in high school is required.
How can I apply to the Bachelor of Business Administration in Marketing program?
+
International students can apply online through the university's admission portal, ensuring all academic and English language requirements are met. You will need to upload supporting documents like transcripts and test scores.
What is the duration of the Bachelor of Business Administration in Marketing program?
+
The program requires a minimum of 120 credit hours. The curriculum is structured across multiple years, including general education, college requirements, and major core requirements.
What are the tuition fees for this program?
+
Standard tuition fees for international students are not available as the dedicated fees page returned a 404 error.
Are there any scholarships available for international students?
+
Yes, the President's Scholarship offers a 100% tuition waiver for elite international students who meet specific academic and proficiency requirements, including a 98% high school average and IELTS 7.5 or equivalent.