AMERICAN INTERCONTINENTAL UNIVERSITY - LONDON · UNITED KINGDOM
Bachelor of Business Administration / International Marketing
Bachelor's · Taught in en
At a glance
21 mo
Duration
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IELTS
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Tuition / yr
en
Language
Bachelor's
Level
- 7 semestersDuration
- Bachelor of Science (Pforzheim University)Degree awarded
- EnglishLanguage of instruction
- Option for Double DegreeInternational Opportunities
- Integrated Internship SemesterPractical Experience
- Approx. 40 places per yearIntake Capacity
The Bachelor of Business Administration in International Marketing at Pforzheim University provides a comprehensive foundation in business studies combined with a specialized focus on marketing. This program is designed to equip students with the skills and knowledge needed for a successful career in the dynamic global business environment. Students will gain expertise in various marketing sub-disciplines, including customer psychology, strategy, branding, market research, advertising, and distribution channels. The curriculum emphasizes practical application and international exposure, preparing graduates for leadership roles in marketing and management.
Curriculum
The program is structured over seven semesters, with a curriculum that blends core business principles with specialized marketing knowledge. The structure of study differs slightly based on your prior university entrance qualification.
- Semesters 1-3
- General Business Administration
- Economics
- Law
- Quantitative Methods
- Introductory Marketing Specialization Courses
- Semesters 4-5
- Advanced Marketing Courses (e.g., Sustainability Marketing, Digital Marketing, Marketing Communications)
- Study Abroad at Partner Universities (for German qualification holders, optional for others)
- Semester 6
- Integrated Practical Semester (Internship)
- Semester 7
- Selected Courses
- Bachelor Thesis
- Oral Examination
Careers
Graduates of the International Marketing program are well-prepared for diverse roles in the global marketplace. The program's blend of business acumen and marketing specialization, along with international experience, provides a strong foundation for a successful career.
- Marketing Manager
- Brand Manager
- Market Research Analyst
- International Marketing Specialist
- Sales Manager
- Product Manager
- Advertising and Communications Specialist
Entry requirements
University Entrance QualificationSuccessful completion of a recognized university entrance qualification is required. The specific requirements may vary depending on whether you have a German or a foreign qualification.
A German university entrance qualification means you obtained your qualification in Germany or at a German school abroad. A foreign university entrance qualification means you obtained your qualification outside Germany (and not at a German school abroad). Students with a foreign qualification can still opt for study abroad semesters.
Fees
Tuition (international)No specific international tuition fees are listed for this program. Standard tuition fees for German and EU students generally apply, with potential variations for non-EU students.
Tuition (home)No specific home tuition fees are listed. Pforzheim University typically does not charge tuition fees for undergraduate programs for students from Germany and the EU.
LivingEstimated living costs for Pforzheim are not provided.
Tuition fee details and living cost estimates are not explicitly detailed for international students on the provided pages. Prospective students are advised to inquire directly with the university for the most current information.
How to apply
1. Check University Entrance QualificationEnsure your prior educational qualifications meet the university's requirements for admission. The distinction between German and foreign qualifications is important for determining your study path.
2. Prepare Application DocumentsGather all necessary documents, which typically include academic transcripts, certificates, proof of language proficiency (if applicable), and identification.
3. Submit ApplicationSubmit your application through the designated university portal or procedure by the specified deadline. International applicants may have separate application channels or requirements.
4. Await Admission DecisionThe university will review your application and inform you of the admission decision.
5. EnrollmentIf admitted, follow the instructions for enrollment and visa application (if required).
Accreditation
The program awards a Bachelor of Science from Pforzheim University.