MASSEY UNIVERSITY · NEW ZEALAND
Bachelor of Business (Marketing)
Bachelor's · Taught in en
At a glance
36 mo
Duration
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IELTS
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Tuition / yr
en
Language
Bachelor's
Level
- 3 yearsDuration
- Specialise in MarketingFocus Area
- Auckland, Manawatū, OnlineStudy Locations
- Internship opportunitiesPractical Experience
- Longest-standing marketing school in NZReputation
The Bachelor of Business with a specialisation in Marketing equips you with the skills to understand consumer behaviour, develop marketing strategies, and drive business growth. You will learn about digital marketing, branding, market research, and consumer behaviour, preparing you for a career in a field crucial to any organisation's success. This programme is offered at the Auckland, Manawatū (Palmerston North) campuses, and online, making it accessible to both domestic and international students, whether on campus or studying remotely. The programme is ideal for creative individuals with strong communication and teamwork skills, and a keen interest in how businesses connect with their audiences. You will gain practical experience through internships, applying your learning to real-world business challenges and enhancing your employability. Upon graduation, you will possess valuable leadership, communication, and critical thinking skills, sought after by employers in New Zealand and globally.
Curriculum
The Bachelor of Business (BBus) programme offers flexibility, allowing you to tailor your studies. A full-time load typically involves eight 15-credit courses per year, totalling 120 credits annually. You will complete core business courses covering various business disciplines, and specialise in Marketing. Course progression requires passing specific foundational courses, such as Introduction to Marketing (115116) in the first year for marketing majors. Optional minors can be added to broaden your knowledge base.
- Year 1
- Introduction to Marketing115116
- Communication Theory and Practice115111
- Core Business Course
- Core Business Course
- Core Business Course
- Core Business Course
- Core Business Course
- Core Business Course
- Further Years
- Strategic Marketing Management156231
- Consumer Behaviour156232
- Marketing Research156233
- Marketing Consultancy Project156334
- Branding156341
- Social Media and Digital Marketing156235
- Marketing Communication and Advertising156237
Careers
A Bachelor of Business with a Marketing specialisation opens doors to a wide range of careers in diverse industries. The skills developed are transferable globally, making graduates highly employable.
- Marketing Manager
- Brand Manager
- Digital Marketing Specialist
- Market Research Analyst
- Advertising Executive
- Product Marketing Manager
- Social Media Manager
- Marketing Consultant
Frequently asked questions
- What are the entry requirements for the Bachelor of Business (Marketing)?
- You need to have successfully completed NCEA Level 3 or an equivalent international qualification. For English proficiency, IELTS Academic requires a score of 6.0 (with no band lower than 5.5), or TOEFL iBT with a score of 80, or PTE Academic with a score of 50.
- How long does the Bachelor of Business (Marketing) programme take to complete?
- The programme duration is 3 years of full-time study. A full-time load typically involves completing eight 15-credit courses per year, totaling 120 credits annually.
- What are the tuition fees for international students?
- International tuition fees are subject to change. Please refer to the official Massey University website for the most up-to-date information on current international tuition fees.
- Where can I study the Bachelor of Business (Marketing)?
- This programme is offered at the Auckland and Manawatū (Palmerston North) campuses, and also available to study online.
- What career opportunities are available after graduating?
- Graduates can pursue roles such as Marketing Manager, Brand Manager, Digital Marketing Specialist, Market Research Analyst, and Advertising Executive.
- When is the application deadline for the Bachelor of Business (Marketing)?
- The main application deadline for the February intake is usually around November. Applications typically open in August for the following year's intake.
Entry requirements
NCEA Level 3 or equivalentSuccessful completion of NCEA Level 3 or equivalent international qualification is required for entry. Specific subject prerequisites may apply depending on your chosen specialization and further study plans.
IELTS Academic6.0 (with no band lower than 5.5)
TOEFL iBT80
PTE Academic50
International students must meet the general admission criteria for Massey University. Specific English language proficiency test scores are required, and equivalents are accepted. Check the university's international student pages for detailed information on accepted qualifications and equivalencies.
Fees
Tuition (international)Please refer to the Massey University website for current international tuition fees, as they are subject to change.
Tuition (home)Please refer to the Massey University website for current domestic tuition fees, as they are subject to change.
LivingEstimated living costs for international students are available on the Massey University website.
Tuition fees and living costs are subject to change. It is recommended to check the official Massey University website for the most up-to-date information.
How to apply
1. Check Entry RequirementsEnsure you meet the academic and English language proficiency requirements for the Bachelor of Business.
2. Gather Required DocumentsPrepare academic transcripts, certificates, passport details, and any other required documentation.
3. Complete Online ApplicationSubmit your application through the Massey University online application portal. You will need to select your desired programme and specialisation.
4. Application AssessmentMassey University will assess your application based on the submitted documents.
5. Receive Offer of PlaceIf successful, you will receive an Offer of Place.
6. Accept Offer and Pay FeesAccept the offer and pay the required tuition fees and other costs.
7. Apply for VisaOnce you have an Offer of Place and have made payments, you can apply for a New Zealand student visa.
Scholarships
Manaaki New Zealand Scholarship ProgrammeCovers full-time undergraduate or postgraduate study
Accreditation
This qualification is part of the Bachelor of Business, which is a recognised university degree in New Zealand.
Frequently asked questions
What are the entry requirements for the Bachelor of Business (Marketing)?
+
You need to have successfully completed NCEA Level 3 or an equivalent international qualification. For English proficiency, IELTS Academic requires a score of 6.0 (with no band lower than 5.5), or TOEFL iBT with a score of 80, or PTE Academic with a score of 50.
How long does the Bachelor of Business (Marketing) programme take to complete?
+
The programme duration is 3 years of full-time study. A full-time load typically involves completing eight 15-credit courses per year, totaling 120 credits annually.
What are the tuition fees for international students?
+
International tuition fees are subject to change. Please refer to the official Massey University website for the most up-to-date information on current international tuition fees.
Where can I study the Bachelor of Business (Marketing)?
+
This programme is offered at the Auckland and Manawatū (Palmerston North) campuses, and also available to study online.
What career opportunities are available after graduating?
+
Graduates can pursue roles such as Marketing Manager, Brand Manager, Digital Marketing Specialist, Market Research Analyst, and Advertising Executive.
When is the application deadline for the Bachelor of Business (Marketing)?
+
The main application deadline for the February intake is usually around November. Applications typically open in August for the following year's intake.