SWINBURNE UNIVERSITY OF TECHNOLOGY · AUSTRALIA
Bachelor of Business (Marketing)
Bachelor's · Taught in en · UCAS BA-BUS11
At a glance
36 mo
Duration
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IELTS
—
Tuition / yr
en
Language
Bachelor's
Level
- Top 5% of the world's higher education business schoolsGlobal Ranking
- Top 300 for Business and Economics (Times Higher Education World University Ranking by Subject 2023)Subject Ranking
- #1 in Melbourne for student supportStudent Support
- #1 in Melbourne for graduate salary one year outGraduate Salary
- AACSB AccreditedAccreditation
- PRMEAccreditation
The Bachelor of Business degree at Swinburne University of Technology offers a flexible pathway for students to tailor their studies with a wide range of available majors. The program emphasizes hands-on learning, developing digital skills with industry-standard platforms, and engaging with sustainability and ethical business practices. Students have opportunities to connect with industry professionals and mentors, fostering personal growth and networking. The degree also incorporates Work Integrated Learning (WIL) as a standard component, ensuring students gain practical industry experience through placements, internships, or industry-linked projects.
Curriculum
The Bachelor of Business degree is structured over three years of full-time study. Students choose a major to specialize in, such as Marketing, with the option to add minors in areas like Computer Science or Data Analytics to enhance digital capabilities. The curriculum integrates practical skills development with theoretical knowledge.
- Year 1
- Year 2
- Year 3
Careers
Graduates of the Bachelor of Business, particularly with a Marketing major, are prepared for a variety of roles in the marketing and business sectors. The curriculum focuses on developing advanced marketing and managerial skills, strategic planning, and digital marketing expertise.
- Marketing specialist
- Market research manager
- Advertising consultant
- Brand manager
- Product manager
Frequently asked questions
- What are the career outcomes for a Bachelor of Business (Marketing) graduate?
- Graduates are prepared for roles such as Marketing Specialist, Market Research Manager, Advertising Consultant, Brand Manager, and Product Manager. The program develops advanced marketing and managerial skills, strategic planning, and digital marketing expertise.
- What is the duration of the Bachelor of Business program?
- The Bachelor of Business degree is structured over three years of full-time study.
- Does the program include practical industry experience?
- Yes, the Bachelor of Business program incorporates Work Integrated Learning (WIL) as a standard component, ensuring students gain practical industry experience through placements, internships, or industry-linked projects.
- What are the entry requirements for the Bachelor of Business?
- The guaranteed entry ATAR or equivalent for the Bachelor of Business program is 60.0.
- What are the tuition fees for international students?
- Fee information for international students is not detailed on the provided pages.
Entry requirements
Guaranteed Entry ATAR or equivalent60.0
International students on a student visa must study full-time and on campus. Online study is generally not available to these students.
Fees
Tuition (international)Not specified
Tuition (home)Not specified
LivingNot specified
Fee information for international and domestic students is not detailed on the provided pages.
How to apply
1. Decide on a research topicAlign your research topic with Swinburne's areas of research by exploring schools, departments, institutes, and research centres. You can also search for a topic and find a potential supervisor.
2. Check entry requirementsReview the specific entry requirements for your chosen research course (PhD, Master by Research, etc.). Some postgraduate psychology programs may require online submission of references.
3. Check scholarship opportunitiesInvestigate available scholarships for research degrees, which may cover tuition fees, provide a stipend, or fund overseas placements. Supporting scholarship documentation will be required.
4. Find a supervisorUse the 'Find a supervisor' search tool to identify and contact potential supervisors in your area of interest. Securing a supervisor is mandatory before submitting an application for most research degrees.
5. Submit your applicationOnce all preceding steps are completed, submit your formal application for the research degree.
Scholarships
Research Degree ScholarshipsCovers tuition fees, provides annual payment, may include overseas placement
Accreditation
AACSB Accredited, PRME
Frequently asked questions
What are the career outcomes for a Bachelor of Business (Marketing) graduate?
+
Graduates are prepared for roles such as Marketing Specialist, Market Research Manager, Advertising Consultant, Brand Manager, and Product Manager. The program develops advanced marketing and managerial skills, strategic planning, and digital marketing expertise.
What is the duration of the Bachelor of Business program?
+
The Bachelor of Business degree is structured over three years of full-time study.
Does the program include practical industry experience?
+
Yes, the Bachelor of Business program incorporates Work Integrated Learning (WIL) as a standard component, ensuring students gain practical industry experience through placements, internships, or industry-linked projects.
What are the entry requirements for the Bachelor of Business?
+
The guaranteed entry ATAR or equivalent for the Bachelor of Business program is 60.0.
What are the tuition fees for international students?
+
Fee information for international students is not detailed on the provided pages.