EDITH COWAN UNIVERSITY · AUSTRALIA
Bachelor of Communication
Bachelor's · Taught in en · UCAS F35
At a glance
36 mo
Duration
6.0
IELTS
€23k
Tuition / yr
en
Language
Bachelor's
Level
- 5-star student experienceOverall Student Experience
- 19 consecutive years of 5-star teaching qualityTeaching Quality
- Ranked among the world's top universities under 50 years oldGlobal Reputation
This Bachelor of Communication program is designed to equip you with the essential knowledge and skills to navigate the dynamic and ever-evolving communication sector. You will learn how to help organisations build credibility, foster trust, and increase brand awareness among their target audiences. The course covers a broad spectrum of communication fields, including advertising, public relations, digital communication, public affairs, and community relations. You will explore strategic communication theories and practices, with a particular emphasis on developing advertising and public relations campaigns. The curriculum also delves into contemporary communication planning, focusing on ethics, environmental considerations, diversity, and digital communication strategies. A key feature of the program is a final capstone unit where you will gain practical, hands-on experience in a creative agency setting, producing professional-standard work for real clients.
Curriculum
The course requires students to complete 240 credit points of core and core option units, along with 120 credit points of elective units. Students have the option to complete a four-unit, subject-based Elective Sequence, which can be recorded on their transcript as a minor. Alternatively, students can choose any other combination of major, minors, or elective units from various schools within the university.
- Year 1
- Foundations of AdvertisingCMM1600
- Communication CampaignsCMM1605
- Understanding AudiencesCMM1610
- Media Content StrategyCMM1615
- Media Law and EthicsJBM1615
Careers
This program prepares graduates for a variety of roles in the communication sector. You will develop skills applicable to a wide range of industries and organisations seeking to manage their public image, disseminate information effectively, and engage with diverse audiences.
- Advertising Professional
- Public Relations Specialist
- Digital Communication Manager
- Public Affairs Officer
- Community Engagement Coordinator
Entry requirements
Secondary School ResultsInternational students must meet ECU's secondary school result requirements. Specific ATAR information is available, but alternative pathways exist.
Alternative Entry PathwaysEntry can be achieved through AQF Cert IV, successful completion of 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider, Undergraduate Certificate, Skills for Tertiary Admissions Test, University Preparation Course, Indigenous University Orientation Course, or the Experience Based Entry Scheme.
IELTS AcademicOverall 6.0, with no band less than 6.0
Other recognised English testsECU accepts various other tests, courses, and programs. Refer to the English Proficiency Bands page for details.
Year 12 EnglishATAR/English Literature ATAR grade C or better or equivalent.
Prior StudySuccessfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada; or successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent).
Applicants without an ATAR can apply through the Creative Humanities Portfolio Entry pathway. All applicants must meet ECU's general admission and English language requirements.
Fees
Tuition (international)Estimated 1st year indicative fee: AUD $37,700
Tuition (home)Commonwealth supported - estimated 1st year indicative fee: AUD $15,450
LivingNot specified.
Fees are indicative and subject to change. Please refer to the official ECU website for the most current fee information.
How to apply
1. Check Entry RequirementsEnsure you meet the academic and English language proficiency requirements. For this course, a minimum IELTS Academic score of 6.0 overall (with no band less than 6.0) is required, or equivalent. You will also need to meet the academic entry requirements, which can be satisfied through secondary school results or alternative pathways like AQF qualifications or foundation studies.
2. Prepare Your Application DocumentsGather all necessary documents, including academic transcripts, certificates, proof of English proficiency, and any other supporting documentation required by ECU. If applying via the Creative Humanities Portfolio Entry pathway, prepare your portfolio.
3. Submit Your ApplicationSubmit your application through the ECU online application portal or via an authorised agent. Ensure all sections are completed accurately and all required documents are uploaded.
4. Receive Offer and AcceptIf your application is successful, you will receive an offer of admission. Review the offer details carefully, including any conditions, and accept the offer by the specified deadline. You may need to pay a deposit to secure your place.
5. Arrange Visa and TravelOnce your offer is accepted and any necessary payments are made, you can apply for your Australian student visa. Make arrangements for accommodation and travel to Australia.
Accreditation
This course is accredited by ECU as an AQF Level 7 Bachelor Degree Award.