
The Bachelor of Fashion Marketing and Enterprise is designed for students who want to innovate and lead in the fashion industry. This degree combines creative and business skills, providing hands-on experience with leading brands and valuable networking opportunities. You will learn to build, market, and manage fashion businesses in a rapidly evolving global market. Key areas of study include innovative business models, digital marketing strategies, fashion buying, brand development, consumer behaviour, and the principles of entrepreneurship. The program culminates in a double Capstone project in the final year, preparing you to not only join the fashion industry but to actively shape its future.
The curriculum is structured to equip you with both the creative vision and business acumen necessary for a successful career in fashion marketing and enterprise. You'll develop commercial awareness and learn to build, market, and sustain a fashion brand.
This degree prepares you for diverse career opportunities within the fashion industry, whether you aim to launch your own venture or excel within an established company. You will develop skills applicable to various roles focused on branding, marketing, and product development.
Specific entry requirements may vary. Please check the Torrens University website for the most up-to-date information.
Fees and scholarships information is available on the course page.
This is an AQF Level 7 course delivered by Torrens University Australia Ltd T/A Billy Blue College of Design.
Applicants must have successfully completed Australian Year 12 or an equivalent senior secondary school certificate. International qualifications will be assessed for equivalency by Torrens University.
International students can apply online through the Torrens University Australia application portal. The process involves completing an application form, uploading supporting documents, and then accepting an offer if successful.
Yes, there is a merit-based Vogue Australia Scholarship offered in partnership with Vogue Australia. Specific details and the application process are available through the university.
Graduates are prepared for diverse roles such as Brand Manager, Digital Manager, Marketing Manager, Product Developer, Fashion Buyer, and Merchandise Planner. The program aims for 94% of graduates to be employed within 12 months.