TAYLOR'S UNIVERSITY · MALAYSIA
Bachelor of Mass Communication (Honours) in Advertising and Brand Management
Bachelor's · Taught in en
At a glance
36 mo
Duration
6.0
IELTS
€33k
Tuition / yr
en
Language
Bachelor's
Level
- Ranked #272 in QS World University Rankings 2027Global Ranking
- MyQUEST 2022 ‘Competitive’ ratingQuality Rating
- 3-year full-time programDuration
- February, April, September intakesIntake
- 10-12 week internshipPractical Experience
This program focuses on the dynamic fields of advertising creative strategy and brand management, preparing you for a growing market demand. You will learn to navigate the complexities of the advertising landscape and develop innovative campaigns to enhance brand visibility. The curriculum emphasizes nurturing creativity, improving design skills, and fostering strategic thinking through hands-on training with industry-standard equipment and software. The program is designed for students eager to shape brand storytelling in the media. It offers a comprehensive learning structure, encouraging early application for personalized mentorship and career guidance to maximize your potential in this evolving industry.
Curriculum
The program structure includes a primary major in Advertising and Brand Management, university core modules, and flexible education options. You'll engage in practical workshops, real-world advertising projects, and a crucial internship.
- Year 1
- Introduction to Mass Communication
- Visual Communication
- Intercultural Communication
- Communication Theory
- New Media and Society
- Innovative Media
- Media Writing
- Media Analytics
- Media Law and Ethics
- Year 2
- Advertising Fundamentals
- Strategic Copywriting
- Principles of Marketing
- Brand Management
- Creative Design for Advertising
- Corporate Identity and Branding Design
- Research Methods
- Year 3
- Advertising and Brand Management Collaborative Project
- Media Planning and Analysis
- Research Project
- Internship
Careers
The program prepares graduates for diverse roles within the advertising and brand management sectors.
- Advertising Creative Strategist
- Brand Manager
- Media Planner
- Marketing Communicator
- Account Executive
Frequently asked questions
- What are the entry requirements for the Bachelor of Mass Communication (Honours) in Advertising and Brand Management programme?
- You need at least 5 credits including English at SPM/O-Level or equivalent. Alternatively, a diploma qualification with 3 credits including English, or a minimum CGPA of 2.00 in Taylor's Foundation/Diploma programmes are accepted. For English proficiency, a minimum IELTS score of 6.0 is required if you are a UEC applicant without a Grade B in English.
- What is the tuition fee for international students?
- The tuition fee for international students is USD 37,532 per year. Please note that fees are subject to annual review and a 6% Service Tax will be imposed effective July 1, 2025.
- How long is the programme duration?
- The Bachelor of Mass Communication (Honours) in Advertising and Brand Management is a 3-year full-time programme.
- What are the career opportunities after graduating from this programme?
- Graduates can pursue roles such as Advertising Creative Strategist, Brand Manager, Media Planner, Marketing Communicator, and Account Executive.
- Are there any scholarships available for international students?
- Yes, Taylor's University offers the Taylor's College Merit Scholarship and the Taylor's College Talent Scholarship, which can provide a full, 70%, or 50% tuition fee waiver based on academic achievement or talent.
- When are the application deadlines for this programme?
- Application deadlines are staggered throughout the year, with specific dates for the February, April, and August intakes. For example, the deadline for the February 2026 intake is 25/01/2026.
Entry requirements
SPM / O-level or equivalent5 credits including English (for entry with pre-university/foundation qualification, excluding UEC)
SPM / O-level or equivalent3 credits including English (for entry with diploma qualification)
Taylor's Foundation/Diploma ProgrammeMin. CGPA 2.00
Taylor’s Foundation in Arts (FIA)Min. CGPA 2.00
Taylor’s Diploma in Communication (DICM)Min. CGPA 2.00
Sijil Tinggi Persekolahan Malaysia (STPM)CC
Unified Examination Certificate (UEC)Min. 5Bs including English
A LevelMin. DD (2 subjects)
AUSMAT (SACEi)Min. ATAR 55
Canadian Pre-University (CPU)Min. average of 55% in 6 subjects
International Baccalaureate (IB)Min. 24 points in 6 subjects
Monash University Foundation Year (MUFY)Overall 50%
Other recognized Foundation / Pre-UniversityMin. CGPA 2.0
Other recognized DiplomaMin. CGPA 2.0
Diploma in Media and Communication or equivalent
Matriculation from an institution recognized by MOHE
Any other equivalent qualification recognized by M'sian Government
APEL ARefer to APEL A requirements
IELTSMinimum 6.0 overall (for UEC applicants without Grade B in English)
Candidates without a credit in English at SPM level or its equivalent may be admitted if their STPM, Foundation, Diploma, or Matriculation program includes English subjects equivalent to or higher than SPM level. All information is subject to change and should be verified with the university.
Fees
Tuition (international)USD 37,532 per year
Tuition (home)MYR 120,650 per year
Living—
Fees are subject to annual review and revision. Effective July 1, 2025, a 6% Service Tax will be imposed on non-Malaysian citizens on all fees and charges, excluding the International Security Deposit and EMGS application fees. The Service Tax rate and taxable fee components are subject to change.
How to apply
1. Check Entry RequirementsEnsure you meet the academic and English language requirements for the Bachelor of Mass Communication (Honours) in Advertising and Brand Management program.
2. Prepare Application DocumentsGather necessary documents including academic transcripts, certificates, passport-sized photos, and passport copy.
3. Submit ApplicationComplete and submit the application form through the TOPAS portal or via enquiry. Early application is recommended.
4. Scholarship Application (Optional)If eligible, apply for scholarships such as the Taylor's College Merit Scholarship or Talent Scholarship. Application deadlines vary by intake.
5. Receive Offer LetterUpon successful application, you will receive a Letter of Offer (LOO).
6. Accept Offer and Pay FeesAccept the offer and proceed with the payment of fees and deposit as per the offer letter.
7. Visa Application (EMGS)Taylor's University will assist with the Education Malaysia Global Services (EMGS) visa application process.
Scholarships
Taylor's College Merit ScholarshipFull Scholarship, 70% or 50% tuition fee waiver
Taylor's College Talent ScholarshipFull Scholarship, 70% or 50% tuition fee waiver
Accreditation
KPT/JPS (R3/0323/6/0078) (MQA/FA0120)
Frequently asked questions
What are the entry requirements for the Bachelor of Mass Communication (Honours) in Advertising and Brand Management programme?
+
You need at least 5 credits including English at SPM/O-Level or equivalent. Alternatively, a diploma qualification with 3 credits including English, or a minimum CGPA of 2.00 in Taylor's Foundation/Diploma programmes are accepted. For English proficiency, a minimum IELTS score of 6.0 is required if you are a UEC applicant without a Grade B in English.
What is the tuition fee for international students?
+
The tuition fee for international students is USD 37,532 per year. Please note that fees are subject to annual review and a 6% Service Tax will be imposed effective July 1, 2025.
How long is the programme duration?
+
The Bachelor of Mass Communication (Honours) in Advertising and Brand Management is a 3-year full-time programme.
What are the career opportunities after graduating from this programme?
+
Graduates can pursue roles such as Advertising Creative Strategist, Brand Manager, Media Planner, Marketing Communicator, and Account Executive.
Are there any scholarships available for international students?
+
Yes, Taylor's University offers the Taylor's College Merit Scholarship and the Taylor's College Talent Scholarship, which can provide a full, 70%, or 50% tuition fee waiver based on academic achievement or talent.
When are the application deadlines for this programme?
+
Application deadlines are staggered throughout the year, with specific dates for the February, April, and August intakes. For example, the deadline for the February 2026 intake is 25/01/2026.