TAYLOR'S UNIVERSITY · MALAYSIA
Bachelor of Mass Communication (Honours) in Public Relations and Marketing
Bachelor's · Taught in en
At a glance
36 mo
Duration
6.0
IELTS
€33k
Tuition / yr
en
Language
Bachelor's
Level
- Ranked #272 in QS World University Rankings 2027Global Ranking
- MyQUEST 2022 ‘Competitive’ ratingQuality Assurance
- 3-year full-time programProgram Duration
- Industry engagement through workshops and real campaignsPractical Experience
- Focus on integrated marketing communicationsSpecialization
This program prepares you for the dynamic media industry with a strategic and integrated approach to marketing communications. You'll learn to craft clear, consistent messages across advertising, public relations, and digital platforms. Through practical projects and events, you will develop skills in shaping brand narratives, building loyalty, and connecting with audiences. The curriculum emphasizes digital marketing, social media strategy, and data-driven communication, enabling you to design effective campaigns for today's fast-paced media environment. The program aims to develop versatile communication professionals with a highly sought-after skillset.
Curriculum
The program structure integrates common core subjects across mass communication with specialized modules in public relations and marketing. Students also benefit from university core subjects designed to enhance critical thinking and social responsibility, and flexible education options to explore other fields.
- Year 1
- Introduction to Mass Communication
- Visual Communication
- Intercultural Communication
- Communication Theory
- Innovative Media
- Media Writing
- Media Analytics
- New Media and Society
- Media Law & Ethics
- Year 2
- Public Relations Principles
- Promotional Writing
- Publicity and Media Relations
- Crisis Management
- Organisational Communication
- Introduction to Management
- Principles of Marketing
- Consumer Behaviour
- Relationship Marketing
- Research Methods
- Year 3
- Final Project
- Research Project
- Professional Media Workshop
- Public Relations Consultancy
- Internship
Careers
The program equips graduates with versatile communication skills highly valued in the contemporary media environment, preparing them for diverse roles in the industry.
- Public Relations Specialist
- Marketing Communications Manager
- Brand Strategist
- Digital Marketing Executive
- Social Media Manager
- Advertising Professional
- Corporate Communications Officer
Frequently asked questions
- What are the tuition fees for international students for the Bachelor of Mass Communication (Honours) in Public Relations and Marketing?
- The tuition fee for international students is USD 37,532 per year. Please note that fees are subject to annual review and a 6% Service Tax will be imposed on non-Malaysian citizens from July 1, 2025.
- What are the academic entry requirements for this program?
- For SPM/O-level or equivalent, you need 5 credits including English. For UEC, a minimum of 5 Bs including English is required. Other qualifications like STPM, A Levels, IB, and Diplomas have specific CGPA or grade requirements.
- What is the duration of the Bachelor of Mass Communication (Honours) in Public Relations and Marketing program?
- This is a 3-year full-time program designed to equip you with a comprehensive skillset in public relations and marketing communications.
- How can I apply for this program and what are the deadlines?
- You can apply online through Taylor's online application portal (TOPAS). Application deadlines for scholarships are January 25, April 12, and August 23, 2026, for the respective intakes. Early application is recommended.
- What career opportunities are available after graduating from this program?
- Graduates can pursue roles such as Public Relations Specialist, Marketing Communications Manager, Brand Strategist, Digital Marketing Executive, and Corporate Communications Officer.
- Are there any scholarships available for international students?
- Yes, Taylor's University offers several scholarships for 2026, including the Merit Scholarship and Talent Scholarship, which can cover a full scholarship, 70%, or 50% of tuition fees based on academic achievement or talent.
Entry requirements
SPM/O-level or equivalent5 credits including English, for entry with pre-university/foundation qualification (Except UEC).
SPM/O-level or equivalent3 credits including English, for entry with diploma qualification.
Taylor's Foundation/Diploma ProgrammeMinimum CGPA 2.00
Taylor’s Foundation in Arts (FIA)Minimum CGPA 2.00
Taylor’s Diploma in Communication (DICM)Minimum CGPA 2.00
Sijil Tinggi Persekolahan Malaysia (STPM)CC
Unified Examination Certificate (UEC)Minimum 5Bs including English
A LevelMinimum DD (2 subjects)
AUSMAT (SACEi)Minimum ATAR 55
Canadian Pre-University (CPU)Minimum average of 55% in 6 subjects
International Baccalaureate (IB)Minimum 24 points in 6 subjects
Monash University Foundation Year (MUFY)Overall 50%
Other QualificationsFoundation/Pre-University from recognised institution (min CGPA 2.0), Diploma from recognised institution (min CGPA 2.0), Diploma in Media and Communication or equivalent, Matriculation from recognised institution, or other equivalent qualifications recognised by Malaysian Government. APEL A application is allowed.
IELTS6.0 overall (for UEC)
English at SPM level or equivalentCredit (for STPM, Foundation, Diploma, Matriculation if no specific English subject score)
UEC EnglishMinimum B4 (If no IELTS Band 6.0)
Taylor's EETOverall score 5.0
Taylor's IENLevel 2 - Grade C
Candidates without a credit in English at SPM level or its equivalent may be admitted if their pre-university qualifications (STPM, Foundation, Diploma, Matriculation) include English subjects equivalent to or higher than SPM level English. All information is subject to change and verification with the university is recommended.
Fees
Tuition (international)USD 37,532 per year
Tuition (home)MYR 120,650 per year
Living—
Fees are subject to annual review and revision by Taylor's University. Effective July 1, 2025, a 6% Service Tax will be imposed on non-Malaysian citizens on all fees and charges, excluding the International Security Deposit and EMGS application fees. The Service Tax rate and taxable components are subject to change based on government regulations.
How to apply
1. Prepare Application DocumentsGather required academic transcripts, certificates, identification, and any other supporting documents.
2. Apply OnlineSubmit your application through Taylor's online application portal (TOPAS).
3. Attend Open Day (Optional)Visit during the university's Open Days (e.g., 1, 2, 8, 9 August) to learn more about the program and campus facilities.
4. Await Letter of OfferUpon successful application, you will receive a Letter of Offer.
5. Accept Offer and Pay FeesAccept the offer and proceed with the payment of relevant fees.
Scholarships
Taylor's College Merit Scholarship 2026Full Scholarship, 70% tuition fee waiver, or 50% tuition fee waiver
Taylor's College Talent Scholarship 2026Full Scholarship, 70% tuition fee waiver, or 50% tuition fee waiver
Taylor's College Sports Scholarship 2026—
Taylor's College Community Scholarship 2026—
Taylor's Excellence Award 2026—
Accreditation
KPT/JPS (R3/0323/6/0024) (MQA/FA0122)
Frequently asked questions
What are the tuition fees for international students for the Bachelor of Mass Communication (Honours) in Public Relations and Marketing?
+
The tuition fee for international students is USD 37,532 per year. Please note that fees are subject to annual review and a 6% Service Tax will be imposed on non-Malaysian citizens from July 1, 2025.
What are the academic entry requirements for this program?
+
For SPM/O-level or equivalent, you need 5 credits including English. For UEC, a minimum of 5 Bs including English is required. Other qualifications like STPM, A Levels, IB, and Diplomas have specific CGPA or grade requirements.
What is the duration of the Bachelor of Mass Communication (Honours) in Public Relations and Marketing program?
+
This is a 3-year full-time program designed to equip you with a comprehensive skillset in public relations and marketing communications.
How can I apply for this program and what are the deadlines?
+
You can apply online through Taylor's online application portal (TOPAS). Application deadlines for scholarships are January 25, April 12, and August 23, 2026, for the respective intakes. Early application is recommended.
What career opportunities are available after graduating from this program?
+
Graduates can pursue roles such as Public Relations Specialist, Marketing Communications Manager, Brand Strategist, Digital Marketing Executive, and Corporate Communications Officer.
Are there any scholarships available for international students?
+
Yes, Taylor's University offers several scholarships for 2026, including the Merit Scholarship and Talent Scholarship, which can cover a full scholarship, 70%, or 50% of tuition fees based on academic achievement or talent.