This program provides a comprehensive understanding of marketing principles within the dynamic global business environment. You will learn how to identify and fulfill customer needs and desires through effective product and service strategies, recognizing that successful marketing is crucial for any organization's success. The curriculum combines theoretical knowledge with practical application, preparing you for careers in fast-paced international commerce. The UAE's prominence in tourism and retail makes it an ideal location to study marketing, equipping you to thrive in this exciting profession.
Graduates of this program are highly sought after by employers across the Gulf region in various fields. The program prepares you for diverse roles in consumer science, financial services, and business-to-business sectors.
Tuition and fees are subject to change pending approval of the AUS Board of Trustees. Fees are exclusive of UAE Value Added Tax (VAT) where applicable.
Graduates are highly sought after in the Gulf region for roles such as Marketing Professionals, Consumer Science Specialists, and in Financial Services and Business-to-Business sales.
The program duration is not specified in the provided data. Please refer to the university's online catalogs for this information.
Tuition fees for international students and estimated living costs, including accommodation fees, are available on the AUS website. Fees are subject to change and may be subject to UAE VAT.
You can inquire about admissions by contacting the Office of Enrollment Management via phone or Infodesk. Booking an online meeting with an advisor or attending a campus tour are also recommended steps.
The program blends theoretical and practical knowledge. For specific course requirements and descriptions, please refer to the university's online catalogs.