UNIVERSITY OF SHARJAH · UNITED ARAB EMIRATES
Bachelor of Science in Business Administration - Marketing
Bachelor's · Taught in en
At a glance
48 mo
Duration
—
IELTS
—
Tuition / yr
en
Language
Bachelor's
Level
- 123 Cr. Hrs.Total Credit Hours
- 4 YearsDuration
- EnglishLanguage of Instruction
- Full TimeStudy Mode
- Fall and SpringIntake Semesters
The Bachelor of Science in Business Administration with a specialization in Marketing at the University of Sharjah is designed to equip you with the essential knowledge and practical skills needed to succeed in the dynamic field of marketing. This program delves into core marketing principles, including consumer behavior, brand management, digital marketing strategies, and market research. You will learn how to develop effective marketing plans, build strong customer relationships, and utilize digital tools to enhance brand visibility and engagement. The curriculum comprises 123 credit hours, covering foundational business subjects, marketing specializations, and elective courses, ensuring a comprehensive educational experience. Graduates are prepared for a variety of roles in advertising, market research, sales, event management, and public relations, equipped to adapt to the evolving global business landscape.
Curriculum
The degree requires 123 credit hours, divided into University Requirements, College Requirements, and Program Requirements. Students must also complete a minor program of 15 credit hours.
- University Requirements
- English Language
- Arabic Language
- Islamic Studies
- UAE Studies
- Innovation and Entrepreneurship
- Information Technology
- Humanities, Social and Arts
- Natural and Health Sciences
- College Requirements (Common Courses)
- Mathematics for Business1440100
- Business Statistics1440264
- Principles of Microeconomics0308151
- Principles of Macroeconomics0308252
- Financial Accounting0301120
- Managerial Accounting0301211
- Financial Management0308230
- Principles of Management0302160
- Principles of Marketing0302170
- Legal Environment of Business0302250
- Organizational Behavior0302262
- Ethics and Islamic Values in Business0302350
- Operations and Supply Chain Management0302361
- Research Methods0302461
- Strategic Management0302467
- Introduction to BIS1503130
- Taxation and Zakat0301327
- Financial Statement Analysis0301425
- Money and Banking0308450
- Real Estate Finance0308334
- Business and Government0302383
- E-Business0303228
- Business Communication0302254
- Business Analytics1503211
- Program Requirements (Marketing Concentration)
- Internship in Business I0302354
- Internship in Business II0302455
- Public Sector Management0302280
- Entrepreneurship0302367
- Consumer Behavior0302370
- Human Resource Management0302360
- Marketing Communications0302375
- Strategic Marketing0302371
- Services Marketing0302372
- Management of Marketing Channels0302374
- Global Marketing0302470
- Event Marketing and Management0302471
- Customer Relationship Management0302472
- Special Topics in Marketing0302474
- Sales Management0302373
- Social Media and Digital Marketing0302376
- Green Marketing0302476
- Marketing Analytics0302385
- Product and Brand Management0302386
- Retail Management0302387
Careers
Graduates of the BSc in Business Administration - Marketing program are well-prepared for a wide range of careers in the marketing and business sectors. The skills acquired enable them to contribute effectively to various organizations.
- Marketing Manager
- Brand Manager
- Market Research Analyst
- Advertising Specialist
- Sales Manager
- Public Relations Specialist
- Digital Marketing Specialist
- Event Marketing Coordinator
Frequently asked questions
- What are the entry requirements for the Bachelor of Science in Business Administration - Marketing program?
- Applicants must hold a High School Diploma or equivalent and be academically qualified. Admission tests may be required to assess academic aptitude.
- What is the total duration and credit requirement for this program?
- The Bachelor of Science in Business Administration - Marketing program requires 123 credit hours and typically takes 4 years to complete.
- In what language is the program taught?
- The language of instruction for this program is English.
- What career paths can graduates pursue after completing this degree?
- Graduates can pursue roles such as Marketing Manager, Brand Manager, Market Research Analyst, Advertising Specialist, Sales Manager, Public Relations Specialist, and Digital Marketing Specialist.
- Does the university offer any financial assistance or scholarships?
- The university offers flexible payment plans, discounts, and scholarship opportunities. More details can be found in the Fees section.
- When are the application deadlines for international students?
- The early undergraduate admission deadline is May 31, and the regular undergraduate admission deadline is July 31 for both Fall and Spring intakes.
Entry requirements
High School Diploma or equivalentAcademically qualified students are accepted.
The University of Sharjah accepts students who are academically qualified and behaviorally distinguished. Admission tests may be required to assess academic aptitude.
Fees
Tuition (international)Information not available.
Tuition (home)Information not available.
LivingInformation not available.
The university offers flexible payment plans, discounts, and scholarship opportunities. Please refer to the Fees section for more details on financial assistance.
How to apply
1. Check Admission RequirementsFamiliarize yourself with the general admission criteria, academic qualifications, and any specific requirements for the Bachelor of Science in Business Administration - Marketing program.
2. Gather Required DocumentsPrepare all necessary documents, which typically include academic transcripts, certificates, identification, and potentially other supporting materials as outlined by the university.
3. Complete Language Proficiency AssessmentEnsure you meet the language of instruction requirements. The university provides support for both English and Arabic.
4. Take Admission Tests (If Applicable)New students may need to take admission tests to assess academic readiness. These can often be taken in English or Arabic.
5. Note Admission Dates and DeadlinesBe aware of the application deadlines for the Fall and Spring intakes to ensure your application is submitted on time. Extensions are rarely granted and require approval.
6. Explore Finance and Scholarship OptionsInvestigate the available payment plans, discounts, and scholarship opportunities to support your educational expenses.
7. Apply OnlineSubmit your application through the University of Sharjah's online application platform. Ensure all sections are completed accurately.
Scholarships
General Scholarships and DiscountsVaries
Frequently asked questions
What are the entry requirements for the Bachelor of Science in Business Administration - Marketing program?
+
Applicants must hold a High School Diploma or equivalent and be academically qualified. Admission tests may be required to assess academic aptitude.
What is the total duration and credit requirement for this program?
+
The Bachelor of Science in Business Administration - Marketing program requires 123 credit hours and typically takes 4 years to complete.
In what language is the program taught?
+
The language of instruction for this program is English.
What career paths can graduates pursue after completing this degree?
+
Graduates can pursue roles such as Marketing Manager, Brand Manager, Market Research Analyst, Advertising Specialist, Sales Manager, Public Relations Specialist, and Digital Marketing Specialist.
Does the university offer any financial assistance or scholarships?
+
The university offers flexible payment plans, discounts, and scholarship opportunities. More details can be found in the Fees section.
When are the application deadlines for international students?
+
The early undergraduate admission deadline is May 31, and the regular undergraduate admission deadline is July 31 for both Fall and Spring intakes.