The Bachelor of Science in Business Information and Analytics (BSB) at Purdue University Northwest is a STEM-designated program designed to equip students with the skills needed to strategize, plan, and optimize business operations. It focuses on leveraging data to capture new market opportunities and drive success in a technology-dependent business world. The curriculum balances general education, core business courses, and specialized analytics modules, culminating in a senior project that applies learned concepts to real-world challenges. This program offers a flexible path, allowing for double majors or minors with other business disciplines.
The Business Analytics program integrates general education, core business principles, and specialized analytics courses. The curriculum is structured over four years, including a capstone senior project.
Graduates of the Business Analytics program are prepared for a wide range of roles across various industries. The program equips students with essential analytical tools and data management skills to address contemporary business challenges.
Certain courses may only be available at one campus location.
All of PNW’s business programs, including the business analytics program, are accredited by the Association to Advance Collegiate Schools of Business International (AACSB).