PURDUE UNIVERSITY NORTHWEST · UNITED STATES
Bachelor of Science in Business - Marketing
Bachelor's · Taught in en
At a glance
48 mo
Duration
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IELTS
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Tuition / yr
en
Language
Bachelor's
Level
- Experiential learning courses simulating real-world challengesHands-on Experience
- Focus on specific marketing areas with a broad business foundationSpecialized Knowledge
- Development of critical thinking skills for adapting to new technologiesAdaptable Skills
- Participation in client-focused projects and integrated marketing campaignsReal-world Projects
- AACSB AccreditedAccreditation
The Bachelor of Science in Business with a Marketing major at Purdue University Northwest is designed for students interested in the strategies behind advertising, product promotion, and sales. This program provides a strong foundation in business principles combined with specialized marketing knowledge, preparing graduates for dynamic careers in a rapidly evolving field. You will learn to leverage messaging and digital platforms to sell products and services effectively.
Curriculum
The Marketing major curriculum at Purdue University Northwest integrates general education, core business courses, and experiential learning. The program progresses through four years, building foundational knowledge in the first year and moving towards advanced strategy and practical application in subsequent years, including work on real-world client projects.
- Year One
- Introduction to business concepts and marketing variables
- Presentation skills development
- Year Two
- Expanded marketing knowledge and business applications
- Year Three
- Consumer behavior methodology
- Marketing research execution
- Professional selling skills
- Year Four
- International MarketingMKG 42200
- Consumer BehaviorMKG 42400
- Marketing ResearchMKG 42500
- Marketing ChannelsMKG 42600
- Advertising Campaigns IMKG 43000
- Personal SellingMKG 43300
- Marketing StrategyMKG 48000
- Advertising Campaigns IIMKG 429000
- External-facing projects for clients and startups
- Study of international markets and digital marketing
Careers
The BSB in Marketing program prepares graduates for a wide range of entry-level and advanced roles in various industries. With projected strong employment growth for marketing professions, graduates are well-positioned for success in the job market.
- Market research analyst
- Entry-level sales representative
- Promotions or marketing manager
- Public relations specialist
Frequently asked questions
- What are the career prospects after completing the Bachelor of Science in Business - Marketing?
- Graduates are prepared for entry-level and advanced roles such as Market Research Analyst, Entry-level Sales Representative, Promotions or Marketing Manager, and Public Relations Specialist. The program aims to position graduates for success in a job market with projected strong employment growth for marketing professions.
- What is the application process for international students?
- International applicants should visit the Purdue University Northwest undergraduate admissions page for detailed instructions. The process involves submitting an online application, official academic transcripts, proof of English language proficiency, and any other required documents.
- Are there any scholarships available for Marketing majors?
- Yes, there are program-specific scholarships such as the Hugh G. Daubek Memorial Scholarship for Marketing majors with a minimum GPA of 3.0, requiring three essay answers. The Professional Selling Scholarship also gives preference to Sales Minor students with a minimum GPA of 2.5.
- What kind of practical experience will I gain in the Marketing program?
- The curriculum emphasizes hands-on, project-based learning, including experiential learning courses that simulate real-world challenges. Students work on external-facing projects for clients and startups, and participate in integrated marketing campaigns.
- Is the Bachelor of Science in Business - Marketing program accredited?
- Yes, the program is accredited by AACSB (Association to Advance Collegiate Schools of Business International), ensuring high standards of business education.
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Fees
Tuition (international)Please refer to the Purdue University Northwest Bursar and Fees page for current international tuition rates.
Tuition (home)Please refer to the Purdue University Northwest Bursar and Fees page for current domestic tuition rates.
LivingEstimated living costs are not provided. Please consult Purdue University Northwest for current estimates.
Tuition and fees are subject to change. Visit the official Purdue University Northwest website for the most up-to-date information.
How to apply
1. Visit the Admissions WebsiteNavigate to the Purdue University Northwest undergraduate admissions page to find detailed instructions and requirements for international applicants.
2. Submit ApplicationComplete and submit the online application form, indicating your interest in the Marketing major.
3. Provide Academic TranscriptsSubmit official transcripts from all previously attended secondary and post-secondary institutions.
4. Meet English Proficiency RequirementsProvide proof of English language proficiency through accepted tests (e.g., IELTS, TOEFL) with the minimum required scores.
5. Additional DocumentsBe prepared to submit any other required documents as specified by the admissions office, which may include essays, letters of recommendation, or proof of financial support.
6. Await Admission DecisionAfter submitting all required materials, the admissions committee will review your application and notify you of the decision.
Scholarships
Hugh G. Daubek Memorial Scholarship—
Professional Selling Scholarship—
Accreditation
The program is accredited by AACSB (Association to Advance Collegiate Schools of Business International).
Frequently asked questions
What are the career prospects after completing the Bachelor of Science in Business - Marketing?
+
Graduates are prepared for entry-level and advanced roles such as Market Research Analyst, Entry-level Sales Representative, Promotions or Marketing Manager, and Public Relations Specialist. The program aims to position graduates for success in a job market with projected strong employment growth for marketing professions.
What is the application process for international students?
+
International applicants should visit the Purdue University Northwest undergraduate admissions page for detailed instructions. The process involves submitting an online application, official academic transcripts, proof of English language proficiency, and any other required documents.
Are there any scholarships available for Marketing majors?
+
Yes, there are program-specific scholarships such as the Hugh G. Daubek Memorial Scholarship for Marketing majors with a minimum GPA of 3.0, requiring three essay answers. The Professional Selling Scholarship also gives preference to Sales Minor students with a minimum GPA of 2.5.
What kind of practical experience will I gain in the Marketing program?
+
The curriculum emphasizes hands-on, project-based learning, including experiential learning courses that simulate real-world challenges. Students work on external-facing projects for clients and startups, and participate in integrated marketing campaigns.
Is the Bachelor of Science in Business - Marketing program accredited?
+
Yes, the program is accredited by AACSB (Association to Advance Collegiate Schools of Business International), ensuring high standards of business education.