UNIVERSITY OF HONG KONG · HONG KONG
Bachelor of Science in Marketing Analytics and Technology
Bachelor's · Taught in en · UCAS 6846
At a glance
48 mo
Duration
—
IELTS
€28k
Tuition / yr
en
Language
Bachelor's
Level
- 4-yearStudy Period
- BSc(MAT)Programme Abbreviation
- 25First Year Places
- HKU Business SchoolFaculty
- CGMA® Finance Leadership Program eligibilityProfessional Recognition
The Bachelor of Science in Marketing Analytics and Technology (BSc(MAT)) is designed for students interested in the intersection of business, technology, and data. This program equips you with quantitative skills, technological knowledge, and marketing expertise to thrive in today's digital economy. It's ideal for both STEM students looking to enter the business world and business students keen on technology. You will build a strong foundation in areas like computer programming, data science, digital platforms, and marketing technology. You'll also learn essential business and marketing concepts such as product launch, consumer targeting, market forecasting, and developing technology-focused strategies. This program aims to develop future leaders who can leverage technology, science, and data analytics to inform business and marketing decisions in a digital landscape. Graduates will be well-prepared for diverse career paths in rapidly evolving industries.
Curriculum
The curriculum provides a solid foundation in marketing, computer science, and business analytics. Students will take core courses and advanced electives focusing on marketing technology, data science and strategy, and marketing analytics.
- Year 1
- Year 2
- Year 3
- Year 4
Careers
Graduates of the BSc(MAT) program are prepared for a wide range of roles in the digital economy. The skills gained are highly sought after across various sectors.
- Digital Marketing
- Entrepreneurship & Start-ups
- Gaming
- Digital Platforms
- E-commerce
- IT
- Consulting
- Finance
Frequently asked questions
- What are the tuition fees for international students in the BSc in Marketing Analytics and Technology programme?
- The tuition fee for non-Hong Kong local undergraduates in STEM faculties, including this programme, is HK$249,000 per year for the 2026-27 academic year. This figure includes STEM fees.
- How long does the Bachelor of Science in Marketing Analytics and Technology programme take to complete?
- The programme has a study period of 4 years.
- What are the career prospects after graduating from this programme?
- Graduates are prepared for roles in Digital Marketing, Entrepreneurship & Start-ups, Gaming, Digital Platforms, E-commerce, IT, Consulting, and Finance, among others.
- How can international students apply for the BSc in Marketing Analytics and Technology programme?
- International students can apply through the HKU International Admissions Scheme by submitting an online application form and supporting documents. Shortlisted candidates may be invited for an interview.
- Are there any scholarships available for international students in this programme?
- Yes, Entrance Scholarships are available on a merit-based system, awarded to outstanding students with excellent academic performance and overall qualities. These scholarships can cover up to full tuition and living expenses.
- What are the general living cost estimates for international students in Hong Kong?
- Estimated living costs include HK$17,290 - HK$37,940 per year for hall accommodation, HK$30,000 - HK$50,000 per year for off-campus accommodation, and up to HK$50,000 per year for general living expenses.
Entry requirements
HKDSEEnglish Level 4, Chinese Level 3, Mathematics Level 2, Citizenship and Social Development Attained. At least Level 3 in two electives. Bonus points are awarded for higher grades (Level 5, 5*, 5**).
For international applicants not using HKDSE, please refer to the International Admissions Scheme for specific requirements.
Fees
Tuition (international)HK$249,000 per year (for non-Hong Kong local undergraduates in STEM faculties, including STEM fees)
Tuition (home)HK$47,000 per year (for Hong Kong local undergraduates)
LivingEstimated HK$17,290 - HK$37,940 per year for hall accommodation, HK$30,000 - HK$50,000 per year for off-campus accommodation, and up to HK$50,000 per year for general living expenses.
Tuition fees are for the 2026-27 academic year.
How to apply
1. Submit ApplicationComplete the online application form through the HKU International Admissions Scheme.
2. Provide Supporting DocumentsSubmit academic transcripts, English proficiency test scores, letters of recommendation, and other required documents.
3. Attend Interview (if required)Shortlisted candidates may be invited for an admissions interview.
4. Receive OfferSuccessful applicants will receive an offer of admission.
5. Accept Offer and EnrollAccept the offer and complete the enrollment procedures.
Scholarships
Entrance ScholarshipsUp to full tuition and living expenses
Accreditation
Students are eligible to enroll in the CGMA® Finance Leadership Program.
Frequently asked questions
What are the tuition fees for international students in the BSc in Marketing Analytics and Technology programme?
+
The tuition fee for non-Hong Kong local undergraduates in STEM faculties, including this programme, is HK$249,000 per year for the 2026-27 academic year. This figure includes STEM fees.
How long does the Bachelor of Science in Marketing Analytics and Technology programme take to complete?
+
The programme has a study period of 4 years.
What are the career prospects after graduating from this programme?
+
Graduates are prepared for roles in Digital Marketing, Entrepreneurship & Start-ups, Gaming, Digital Platforms, E-commerce, IT, Consulting, and Finance, among others.
How can international students apply for the BSc in Marketing Analytics and Technology programme?
+
International students can apply through the HKU International Admissions Scheme by submitting an online application form and supporting documents. Shortlisted candidates may be invited for an interview.
Are there any scholarships available for international students in this programme?
+
Yes, Entrance Scholarships are available on a merit-based system, awarded to outstanding students with excellent academic performance and overall qualities. These scholarships can cover up to full tuition and living expenses.
What are the general living cost estimates for international students in Hong Kong?
+
Estimated living costs include HK$17,290 - HK$37,940 per year for hall accommodation, HK$30,000 - HK$50,000 per year for off-campus accommodation, and up to HK$50,000 per year for general living expenses.