Maryville University's Bachelor's in Marketing program equips students with the essential knowledge and skills required for a career in marketing. You'll gain expertise in areas such as social media, digital media, marketing analytics, consumer behavior, and project management. The program is designed to prepare you for the dynamic business world, enabling you to effectively communicate messages, attract audiences, and identify new opportunities. Students have the option to combine the marketing major with a minor in business analytics for a deeper understanding of the business aspects of marketing.
The Bachelor's in Marketing program includes a senior experience course where students develop marketing campaigns, conduct research, and analyze market forces. You will learn to develop strategies for target markets.
Graduates with a marketing degree are well-prepared for a variety of roles in advertising, retail, research, and digital marketing. The demand for marketing professionals is high and projected to grow, with opportunities in areas like digital and social media marketing.
Tuition and fees are subject to change. Visit the official Maryville University website for the latest information.
Accredited by the Higher Learning Commission (HLC).