The Bachelor of Business Administration (BBA) with a specialisation in Marketing & Communication provides students with the essential skills and knowledge required for a career in modern marketing and public relations. This program delves into various aspects of business marketing strategies, branding, and how organisations promote themselves. It goes beyond just creating promotional materials, focusing on how companies communicate their messages effectively, both internally and externally. Students will explore areas that impact a company's success, including human resources, supply chains, and sales pipelines, all viewed through the lens of marketing and communication strategies. The curriculum covers essential topics like mass communication, public relations, company branding, marketing research, niche marketing, and e-presence. In the final year, students will apply their learning by designing a company communication plan or a marketing strategy as part of a business plan.
The BBA Marketing & Communication pathway is designed to equip students with the competencies of a modern Marketing and Public Relations Officer. Key modules include Mass Communication, Public Relations, Company Branding, Marketing Research, Niche Marketing, and E-Presence. The final year involves developing a comprehensive company communication plan or marketing strategy.
Graduates of the BBA MCI pathway are well-prepared for a wide range of marketing and communication roles across all industries. The program emphasizes understanding market needs, brand stewardship, and effective communication strategies, leading to diverse career opportunities. Many graduates find employment in small marketing agencies, start their own ventures, or secure positions in non-profit and government organizations.
Advanced Placement / Credit Transfer is possible. Contact the Admissions Office for high school diploma comparisons. For those not meeting the English level requirements, a Foundation Programme is available.
Tuition fees are listed annually.