This undergraduate program focuses on the intersection of business management with data analytics and digital business strategies. You will gain a comprehensive understanding of how to leverage data to inform business decisions and explore the evolving landscape of digital technologies in the modern economy. The course is designed to equip you with the skills needed to thrive in data-driven and digitally transformed industries.
Graduates of this program are well-prepared for a variety of roles in the modern business world, particularly in sectors that are increasingly reliant on data-driven insights and digital technologies.
For detailed and current fee information, please consult the University of Reading's fees and funding pages.
International students should review the University of Reading's 'How to Apply' pages for specific academic and English language requirements. You will need to provide academic transcripts, degree certificates, and English language proficiency test results.
International students can apply through the University of Reading's admissions team. You will need to check entry requirements, prepare documents like transcripts and test results, and submit your application to ugadmissions@reading.ac.uk.
For current tuition fees, please consult the University of Reading's official tuition fees page. Estimated living costs, including accommodation and personal expenses, can also be found on the University of Reading's website.
Graduates are prepared for roles such as Data Analyst, Business Analyst, Digital Marketing Specialist, Management Consultant, and Digital Transformation Specialist in data-driven and digitally transformed industries.
While specific scholarships for this undergraduate program are not detailed, an Alumni Discount offers a 20% reduction in annual tuition fees for previous University of Reading graduates. Check the university's website for other potential funding opportunities.