This BSc programme combines core business and management principles with a specialisation in marketing. You will gain a comprehensive understanding of how businesses operate, with a particular focus on marketing strategies and consumer behaviour. The curriculum is designed to equip you with the skills needed to succeed in a dynamic global marketplace. This degree includes an integrated study year abroad, offering you the opportunity to experience different business environments and cultures.
Graduates from this programme are well-prepared for a variety of roles in marketing, brand management, advertising, market research, and general business management. The international focus and practical skills developed will enhance employability in a global business environment.
Specific entry requirements, including subject prerequisites and grade equivalencies, will vary by country. Please contact the admissions team for detailed information relevant to your qualifications.
Tuition fees are subject to change. International students should consult the university's international fees pages for the most up-to-date information. An alumni discount of 20% on annual tuition fees is available for previous graduates of the University of Reading.
Specific entry requirements vary by country. You will need to meet academic qualifications equivalent to A-levels or an IB Diploma, and demonstrate English language proficiency through tests like IELTS. Please check with the university for detailed country-specific requirements and exact scores needed for accepted tests.
Tuition fees for international students need to be confirmed directly with the university as they are subject to change. The university's international fees pages will provide the most up-to-date information. Estimated living costs are also available on the university's website.
The programme includes an integrated study year abroad, meaning its duration is typically four years. This structure allows for international experience alongside core business and marketing studies.
International students can apply directly through the university's admissions process. You should check the entry requirements, prepare necessary documents like transcripts and personal statements, and submit your application via the specified online portal or email. Please check the university website for specific application deadlines.
Graduates are prepared for roles such as Marketing Manager, Brand Manager, Market Researcher, Advertising Executive, and Sales Manager. The programme's international focus and practical skills enhance employability in the global business environment.
The provided information mentions an Alumni Discount of 20% on annual tuition fees for previous University of Reading graduates. Other specific scholarships mentioned are for PhD study and are not applicable to this undergraduate programme.