UNIVERSITY OF READING · UNITED KINGDOM
BSc Consumer Behaviour and Marketing
Bachelor's · Taught in en
At a glance
36 mo
Duration
—
IELTS
—
Tuition / yr
en
Language
Bachelor's
Level
This BSc programme focuses on understanding why people buy what they buy. You will explore the psychological, social, and economic factors that influence consumer decisions and learn how to apply this knowledge in marketing contexts. The course combines theoretical learning with practical application, preparing you for a career in marketing, market research, or brand management.
Careers
Graduates of this program are well-prepared for a variety of roles in marketing and related fields. You will develop skills in analyzing consumer behavior, developing marketing strategies, and understanding market trends.
- Marketing Manager
- Brand Manager
- Market Researcher
- Consumer Insights Analyst
- Advertising Specialist
- Sales Executive
Frequently asked questions
- What are the entry requirements for the BSc Consumer Behaviour and Marketing programme?
- Please refer to the university's admissions page for specific academic and English language requirements. Information on acceptable English language tests can be found on the Admissions section of the university website.
- How do I apply for this programme as an international student?
- Applications are typically made through UCAS. You will need to check entry requirements, prepare documents like transcripts and proof of English proficiency, and submit your application before the relevant deadlines.
- What is the application deadline for the BSc Consumer Behaviour and Marketing programme?
- The UCAS deadline is usually in January for entry the following September. Please check UCAS for exact dates.
- What are the tuition fees for international students?
- Please visit the University of Reading's fees page for the most up-to-date information on international tuition fees.
- Are there any scholarships or discounts available?
- Alumni of the University of Reading receive a 20% reduction in annual tuition fees. Information on other scholarships can be found on the Henley Business School and School of the Built Environment webpages.
- What career opportunities are available after graduating?
- Graduates can pursue roles such as Marketing Manager, Brand Manager, Market Researcher, Consumer Insights Analyst, Advertising Specialist, or Sales Executive.
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Fees
Tuition (international)Please visit the University of Reading's fees page for the most up-to-date information on international tuition fees.
Tuition (home)Please visit the University of Reading's fees page for the most up-to-date information on home tuition fees.
LivingPlease visit the University of Reading's fees page for estimated living costs.
Alumni receive a 20% reduction in annual tuition fees.
How to apply
1. Check Entry RequirementsEnsure you meet the academic and English language requirements for the BSc Consumer Behaviour and Marketing programme. Information on acceptable English language tests can be found on the Admissions section of the university website.
2. Prepare Application DocumentsGather necessary documents such as academic transcripts, certificates, and proof of English language proficiency. Details on required documents can be found on the Admissions pages.
3. Submit ApplicationApplications are typically made through UCAS for undergraduate courses. Ensure you submit your application before the relevant deadlines.
4. Await DecisionThe admissions team will review your application. You will be notified of the outcome.
5. Accept Offer and EnrolIf an offer is made, follow the instructions to accept your place and complete the enrolment process. This may include applying for a student visa if you are an international student.
Scholarships
Henley Business School PhD ScholarshipsPlease check the Henley Business School webpages for details.
School of the Built Environment PhD ScholarshipsOngoing
Alumni Discount20% reduction in annual tuition fees
Frequently asked questions
What are the entry requirements for the BSc Consumer Behaviour and Marketing programme?
+
Please refer to the university's admissions page for specific academic and English language requirements. Information on acceptable English language tests can be found on the Admissions section of the university website.
How do I apply for this programme as an international student?
+
Applications are typically made through UCAS. You will need to check entry requirements, prepare documents like transcripts and proof of English proficiency, and submit your application before the relevant deadlines.
What is the application deadline for the BSc Consumer Behaviour and Marketing programme?
+
The UCAS deadline is usually in January for entry the following September. Please check UCAS for exact dates.
What are the tuition fees for international students?
+
Please visit the University of Reading's fees page for the most up-to-date information on international tuition fees.
Are there any scholarships or discounts available?
+
Alumni of the University of Reading receive a 20% reduction in annual tuition fees. Information on other scholarships can be found on the Henley Business School and School of the Built Environment webpages.
What career opportunities are available after graduating?
+
Graduates can pursue roles such as Marketing Manager, Brand Manager, Market Researcher, Consumer Insights Analyst, Advertising Specialist, or Sales Executive.