UNIVERSITY OF READING · UNITED KINGDOM
BSc Consumer Behaviour and Marketing with Foundation
Bachelor's · Taught in en
At a glance
48 mo
Duration
6.0
IELTS
—
Tuition / yr
en
Language
Bachelor's
Level
This degree provides a pathway for students who may not yet meet the direct entry requirements for an undergraduate degree. The foundation year is designed to equip you with the essential knowledge and skills needed for further study in Consumer Behaviour and Marketing. You will explore fundamental concepts in marketing, consumer psychology, and research methods. Upon successful completion of the foundation year, you will progress to the BSc Consumer Behaviour and Marketing degree, delving deeper into the complexities of consumer decision-making, market dynamics, and strategic marketing.
Curriculum
The programme includes a foundation year followed by three years of undergraduate study.
- Foundation Year
- Year 1
- Year 2
- Year 3
Careers
Graduates will be prepared for a variety of roles in marketing, market research, consumer insights, brand management, and related fields. The programme aims to develop analytical and strategic thinking skills applicable to diverse industries.
- Marketing Manager
- Brand Manager
- Market Research Analyst
- Consumer Insights Specialist
- Advertising Executive
- Sales Manager
Frequently asked questions
- What are the entry requirements for the BSc Consumer Behaviour and Marketing with Foundation programme?
- For the Foundation Year, you typically need to have completed secondary education with a good academic record. For direct entry to the BSc, A-levels or equivalent qualifications are usually required, and specific subject requirements may apply. All international applicants must also meet English language requirements, such as an IELTS score of 6.0 overall with no less than 5.5 in any band.
- How long does the BSc Consumer Behaviour and Marketing with Foundation programme take to complete?
- The programme includes a foundation year designed to equip you with essential knowledge, followed by three years of undergraduate study. The total duration is typically four years.
- What are the tuition fees for international students?
- International tuition fees for foundation programmes and undergraduate degrees can change. Please visit the official University of Reading fees pages for the most up-to-date information.
- What are the career prospects after completing this degree?
- Graduates will be prepared for roles such as Marketing Manager, Brand Manager, Market Research Analyst, Consumer Insights Specialist, Advertising Executive, and Sales Manager. The programme develops analytical and strategic thinking skills applicable to various industries.
- How do I apply for this programme as an international student?
- International applicants can apply through the University's admissions portal or UCAS. For foundation programmes, applications can be directed to ifpadmissions@reading.ac.uk. Ensure you check the specific entry requirements and gather necessary documents like transcripts and a personal statement.
- Are there any scholarships available for this programme?
- The University of Reading offers an Alumni Discount of a 20% reduction in annual tuition fees for previous graduates. Other specific PhD scholarships are mentioned, but detailed information for this BSc programme is not provided.
Entry requirements
Foundation YearPlease refer to the programme page for specific entry requirements for the foundation year. Typically, this involves completion of secondary education with a good academic record.
BSc Consumer Behaviour and MarketingDirect entry to the BSc degree typically requires completion of A-levels or equivalent qualifications. Specific subject requirements may apply.
IELTS6.0 overall with no less than 5.5 in any band
International applicants will need to meet the academic and English language requirements. Specific requirements may vary based on your country of origin.
Fees
Tuition (international)Please check the University of Reading website for current international tuition fees for foundation programmes and undergraduate degrees.
Tuition (home)Please check the University of Reading website for current home tuition fees for foundation programmes and undergraduate degrees.
LivingEstimated living costs can be found on the University of Reading's accommodation and student life pages.
Tuition fees are subject to change. Please visit the official University of Reading fees pages for the most up-to-date information.
How to apply
1. Check Entry RequirementsEnsure you meet the academic and English language requirements for the foundation year or direct entry to the BSc programme.
2. Prepare Application DocumentsGather academic transcripts, certificates, a personal statement, and any other required documents.
3. Submit ApplicationApply directly via the University of Reading's application portal or through UCAS if applicable. International Foundation Programme applications can be directed to ifpadmissions@reading.ac.uk.
4. Attend Interview (if required)Some programmes may require an interview as part of the selection process.
5. Receive OfferSuccessful applicants will receive an offer letter detailing the terms and conditions.
6. Accept Offer and Secure PlaceConfirm your acceptance of the offer and complete any required deposit or pre-enrolment steps.
Scholarships
Alumni Discount20% reduction in annual tuition fees
Henley Business School PhD ScholarshipsNot specified
School of the Built Environment PhD ScholarshipsNot specified
Department of Meteorology PhD ScholarshipsNot specified
Frequently asked questions
What are the entry requirements for the BSc Consumer Behaviour and Marketing with Foundation programme?
+
For the Foundation Year, you typically need to have completed secondary education with a good academic record. For direct entry to the BSc, A-levels or equivalent qualifications are usually required, and specific subject requirements may apply. All international applicants must also meet English language requirements, such as an IELTS score of 6.0 overall with no less than 5.5 in any band.
How long does the BSc Consumer Behaviour and Marketing with Foundation programme take to complete?
+
The programme includes a foundation year designed to equip you with essential knowledge, followed by three years of undergraduate study. The total duration is typically four years.
What are the tuition fees for international students?
+
International tuition fees for foundation programmes and undergraduate degrees can change. Please visit the official University of Reading fees pages for the most up-to-date information.
What are the career prospects after completing this degree?
+
Graduates will be prepared for roles such as Marketing Manager, Brand Manager, Market Research Analyst, Consumer Insights Specialist, Advertising Executive, and Sales Manager. The programme develops analytical and strategic thinking skills applicable to various industries.
How do I apply for this programme as an international student?
+
International applicants can apply through the University's admissions portal or UCAS. For foundation programmes, applications can be directed to ifpadmissions@reading.ac.uk. Ensure you check the specific entry requirements and gather necessary documents like transcripts and a personal statement.
Are there any scholarships available for this programme?
+
The University of Reading offers an Alumni Discount of a 20% reduction in annual tuition fees for previous graduates. Other specific PhD scholarships are mentioned, but detailed information for this BSc programme is not provided.