ABERYSTWYTH UNIVERSITY · UNITED KINGDOM
BSc Marketing
Bachelor's · Taught in en · UCAS N500
At a glance
36 mo
Duration
—
IELTS
€22k
Tuition / yr
en
Language
Bachelor's
Level
- 3 yearsCourse Duration
- CIM AccreditedProfessional Accreditation
- Industry guest lecturesReal-world insight
- Exemption from 50% of CIM Professional DiplomasDual Award Opportunity
The BSc Marketing degree at Aberystwyth University is a dynamic and comprehensive program designed for students interested in a career in marketing. The course integrates key aspects of marketing and consumer behavior, digital marketing, strategic planning, psychology, management, and human resources. You will gain a strong understanding of external market influences and the evolving role of digital technology in marketing, preparing you for a career in this innovative field. The program is accredited by the Chartered Institute of Marketing (CIM).
Curriculum
The program is structured over three years, covering fundamental marketing principles to advanced strategic concepts. The modules listed are currently intended for the next academic year and may be subject to change.
- Year 1
- Data AnalyticsAB15220
- Fundamentals of Accounting and FinanceAB11120
- Fundamentals of Management and BusinessAB15120
- Understanding the EconomyAB13120
- Marketing Principles and Contemporary PracticeAB17120
- Year 2
- Applied Brand ManagementAB27420
- Consumer and Buyer BehaviourAB27220
- Marketing ManagementAB27120
- Marketing: Business Relationships and Customer ExperienceAB27520
- Year 3
- Digital MarketingAB37220
- Global MarketingAB37320
- Marketing and Digital Marketing CommunicationAB37120
- Strategic LeadershipAB35120
Careers
A Marketing degree equips you with highly sought-after skills for a diverse and innovative career. Graduates are prepared for roles across various industries, utilizing skills in data interpretation, communication, problem-solving, analytical thinking, teamwork, and project management. The university's Careers Service offers support, including a Year in Employment Scheme to enhance employability.
- Marketing Executive
- Market Researcher
- Advertising Copywriter
- Advertising Account Planner
- Media Planner
- Media Buyer
- Public Relations Officer
Frequently asked questions
- What are the tuition fees for international students on the BSc Marketing programme?
- For the 2026/27 academic year, tuition fees for international students on full-time Arts/Social Sciences programmes are £19,190 per year. These fees are frozen at the entry level for subsequent years of study.
- How long is the BSc Marketing programme?
- The BSc Marketing programme is a three-year course, structured to cover fundamental marketing principles to advanced strategic concepts over these years.
- What are the entry requirements for the BSc Marketing programme for international students?
- Entry requirements include a UCAS Tariff of 120-96 points, A Levels BBB-CCC, or an International Baccalaureate of 30-26 points. A minimum grade C/4 in GCSE English or Welsh and Mathematics is also required. Specific country qualifications may vary.
- Does the university offer any scholarships or financial aid for international students?
- Most international students may be eligible for the International Accommodation Award, which can include accommodation costs within tuition fees. Further specific criteria may apply.
- How do I apply for the BSc Marketing programme?
- You can apply through UCAS using the code N500. You will need to submit your academic qualifications and demonstrate English language proficiency. You are welcome to apply even if you have not yet taken an English language test.
- What career paths can I pursue after graduating from the BSc Marketing programme?
- Graduates are prepared for roles such as Marketing Executive, Market Researcher, Advertising Copywriter, and Public Relations Officer across various industries. The university's Careers Service offers support, including a Year in Employment Scheme.
Entry requirements
UCAS Tariff120 - 96 points
A LevelsBBB-CCC
GCSEMinimum grade C/4 in English or Welsh and Mathematics
BTEC National DiplomaDDM-MMM
International Baccalaureate30-26 points
European Baccalaureate75%-65% overall
The University accepts the Access to Higher Education Diploma or T-level qualifications, provided relevant subject content is met. International students whose qualifications are not listed should check country-specific entry requirements. If English is your official language (e.g., Australia, Canada for Canadian nationals, USA, etc.) or you hold a degree from a majority English-speaking country (online study excluded), you are exempt from providing further English language proof. Otherwise, specific English language tests and scores will be required, with results valid for two years. Pre-sessional English programmes are available if you do not meet the direct entry requirements.
Fees
Tuition (international)£19,190 per year for full-time Arts / Social Sciences programs for the 2026/27 academic year. Fees are frozen at the entry level for subsequent years of study.
Tuition (home)£9,790 per year for UK and Irish students for the 2026/27 academic year. Fees may increase in future years in line with government approval.
Living—
Tuition fees cover the cost of study, including tuition, examinations, and graduation. Most international students may be eligible for the International Accommodation Award, which can include accommodation costs within tuition fees. For international students, fees are fixed for the duration of the course at the entry year rate.
How to apply
1. Check Entry RequirementsVerify that your academic qualifications and English language proficiency meet the course-specific requirements. Refer to the 'Typical Entry Requirements' and 'English Language Requirements' sections.
2. Submit ApplicationApply through UCAS for undergraduate programs. The UCAS code for BSc Marketing is N500.
3. Receive OfferIf successful, you will receive an offer for a place. This offer may be conditional on submitting further documents, such as English language test results, if not already provided.
4. Secure Student Visa (if applicable)Students requiring a Student Visa must demonstrate they satisfy the University’s English language requirements at a minimum of CEFR B2 level in each component (speaking, writing, listening, reading).
Scholarships
International Accommodation AwardAccommodation costs included in tuition fees
Accreditation
The Chartered Institute of Marketing (CIM) Graduate Gateway Centre. Successful completion allows for exemption from 50% of the CIM Professional Diplomas.
Frequently asked questions
What are the tuition fees for international students on the BSc Marketing programme?
+
For the 2026/27 academic year, tuition fees for international students on full-time Arts/Social Sciences programmes are £19,190 per year. These fees are frozen at the entry level for subsequent years of study.
How long is the BSc Marketing programme?
+
The BSc Marketing programme is a three-year course, structured to cover fundamental marketing principles to advanced strategic concepts over these years.
What are the entry requirements for the BSc Marketing programme for international students?
+
Entry requirements include a UCAS Tariff of 120-96 points, A Levels BBB-CCC, or an International Baccalaureate of 30-26 points. A minimum grade C/4 in GCSE English or Welsh and Mathematics is also required. Specific country qualifications may vary.
Does the university offer any scholarships or financial aid for international students?
+
Most international students may be eligible for the International Accommodation Award, which can include accommodation costs within tuition fees. Further specific criteria may apply.
How do I apply for the BSc Marketing programme?
+
You can apply through UCAS using the code N500. You will need to submit your academic qualifications and demonstrate English language proficiency. You are welcome to apply even if you have not yet taken an English language test.
What career paths can I pursue after graduating from the BSc Marketing programme?
+
Graduates are prepared for roles such as Marketing Executive, Market Researcher, Advertising Copywriter, and Public Relations Officer across various industries. The university's Careers Service offers support, including a Year in Employment Scheme.