At a glance
36 mo
Duration
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IELTS
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Tuition / yr
en
Language
Bachelor's
Level
- 100% onlineStudy from anywhere
- FlexibilityFit studies around lifestyle
- Global communityJoin a distinguished alumni network
- Academic excellenceDeveloped by Royal Holloway academics
- Prestigious qualificationInternationally recognised degree
This online BSc Marketing program provides a global curriculum designed to equip you with the expertise needed for management, strategy, design, and analyst roles. It focuses on developing leadership and interpersonal skills essential for career advancement. The course covers international markets and marketing practices, enabling graduates to operate confidently across borders.
Curriculum
The BSc Marketing degree is structured across three stages, requiring a total of twelve modules. Students complete four modules in Stage 1, four in Stage 2, and four in Stage 3, including one optional module in the final stage. The program can be completed in a minimum of three years and a maximum of six years, with the maximum period potentially reduced for students registering from the 2023-24 academic year onwards.
- Stage 1
- Foundations of quantitative methods for sustainable organisationsBU1510
- Interpreting management, market and consumptionBU1520
- Information systems and organisation studiesBU1530
- International business and accountingBU1540
- Stage 2
- Employability and human resource managementBU2510
- Strategic management and accountingBU2520
- Operations management and marketing strategyBU2530
- Marketing research and digital consumer cultureBU2570
- Stage 3
- Integrating management: business in context, leadership and innovationBU3510
- Contemporary issues in consumer behaviour and global marketingBU3580
- Brands, branding and advertisingBU3530
- International human resource management (Optional)BU3540
- The Individual at Work and Globalisation (Optional)BU3550
- Emerging markets and Asia Pacific business (Optional)BU3560
Careers
Graduates of the BSc Marketing program will be well-prepared for a variety of roles in management, strategy, design, and analysis. The degree aims to build the leadership and interpersonal skills that are highly sought after by employers in the global marketplace.
- Management roles
- Strategy roles
- Design roles
- Analyst roles
Frequently asked questions
- What is the duration of the BSc Marketing programme?
- The BSc Marketing programme can be completed in a minimum of three years and a maximum of six years. The maximum period may be reduced for students registering from the 2023-24 academic year onwards.
- How do I apply for the BSc Marketing programme?
- Applications for the BSc Marketing programme are managed through Coursera. Prospective students should register their interest and then apply via the 'Apply now' link on the University of London program page, which will direct them to Coursera.
- Are there any international restrictions for applying to this programme?
- Yes, due to US export control regulations, Coursera may have restrictions on offering services to users in certain countries. It is crucial to check Coursera's website for a list of affected countries before applying.
- What career opportunities are available after completing the BSc Marketing degree?
- Graduates of the BSc Marketing programme are well-prepared for various roles including management, strategy, design, and analysis. The degree focuses on developing leadership and interpersonal skills valued by employers in the global marketplace.
- What kind of support is available for online students?
- Students have access to a Virtual Learning Environment (VLE) with resources like videos, readings, discussion forums, quizzes, and online tutorials. They can also use an Online Library and interact with tutors, with UK-based students having access to Senate House Library.
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Fees
Tuition (international)—
Tuition (home)—
Living—
Specific fee details, including tuition and living costs, are not provided on the program page. Students should refer to the University of London's official fee information for the most current rates.
How to apply
1. Register your interestYou can express your interest in the program by registering via the provided link on the University of London's Coursera page. This often ensures you receive timely updates regarding application deadlines and procedures.
2. Check International RestrictionsDue to US export control regulations, Coursera may have restrictions on offering services to users in certain countries. It is crucial to check Coursera's website for a list of affected countries before applying to ensure compliance with US law.
3. Apply through CourseraThe application process for this online degree is facilitated by Coursera. Follow the 'Apply now' link on the University of London program page to be directed to the application portal on Coursera.
Frequently asked questions
What is the duration of the BSc Marketing programme?
+
The BSc Marketing programme can be completed in a minimum of three years and a maximum of six years. The maximum period may be reduced for students registering from the 2023-24 academic year onwards.
How do I apply for the BSc Marketing programme?
+
Applications for the BSc Marketing programme are managed through Coursera. Prospective students should register their interest and then apply via the 'Apply now' link on the University of London program page, which will direct them to Coursera.
Are there any international restrictions for applying to this programme?
+
Yes, due to US export control regulations, Coursera may have restrictions on offering services to users in certain countries. It is crucial to check Coursera's website for a list of affected countries before applying.
What career opportunities are available after completing the BSc Marketing degree?
+
Graduates of the BSc Marketing programme are well-prepared for various roles including management, strategy, design, and analysis. The degree focuses on developing leadership and interpersonal skills valued by employers in the global marketplace.
What kind of support is available for online students?
+
Students have access to a Virtual Learning Environment (VLE) with resources like videos, readings, discussion forums, quizzes, and online tutorials. They can also use an Online Library and interact with tutors, with UK-based students having access to Senate House Library.