This Bachelor's program in Business Administration (Betriebswirtschaftslehre) equips you with the knowledge and skills to manage and develop companies effectively. You will learn about key business functions including procurement, production, marketing, controlling, finance, human resources, accounting, and taxation. The program emphasizes practical application, preparing you to optimize business processes and contribute to company development in a sustainable and digital manner. Students will gain a generalist education across all business administration fields, complemented by foundational economics. The curriculum fosters methodological competence through mathematical, statistical, legal, and general scientific approaches essential for planning and controlling business projects. It also develops self-competence (self-organization, self-reflection) and social competence (teamwork, critical thinking). Graduates are prepared for diverse roles in company management, marketing, sales, controlling, production, finance, accounting, taxation, auditing, project management, consulting, public administration, or entrepreneurship. The program focuses on the 'Smart Economy' and digital transformation, aligning with UN Sustainable Development Goals.
The program is structured over six semesters, including a mandatory six-week internship and a Bachelor's thesis. Students can specialize by choosing elective modules in their 4th and 5th semesters, leading to a specialization certificate in one of three areas.
Graduates will have diverse career opportunities in various business functions and industries. The program prepares students for roles that require strong analytical, strategic, and practical business skills.
A six-week internship must be completed by the end of the third semester (last day of February).
A semester contribution (Semesterbeitrag) is required, covering administrative costs and a public transport ticket. The exact amount can be found on the university's website.