SHANGHAI UNIVERSITY · CHINA
Business Administration (Digital Marketing)
Bachelor's · Taught in en
At a glance
48 mo
Duration
—
IELTS
€5k
Tuition / yr
en
Language
Bachelor's
Level
- 4 YearsProgram Duration
- EnglishTeaching Language
- CNY ¥ 40,000Annual Tuition Fee
- Double Degree (SHU & UTS)Degree Option
This program focuses on digital marketing within a broader Business Administration framework. It's designed for students interested in the intersection of business, digital technology, artificial intelligence, and new media. You will learn to analyze data and apply artificial intelligence technologies to digital marketing strategies. The curriculum aims to reshape your mindset, broaden your strategic vision, and foster practical capabilities to create business value through digital marketing plans. The goal is to equip you with the skills to master digital marketing techniques and methods, contributing significantly to business development after graduation.
Frequently asked questions
- What is the duration of the Business Administration (Digital Marketing) program?
- The program has a duration of 4 years. It offers a double degree option from Shanghai University (SHU) and University of Technology Sydney (UTS).
- What is the annual tuition fee for international students?
- The annual tuition fee for international students is CNY ¥ 40,000 per year. This fee applies to the Business Administration (Digital Marketing) program.
- What is the language of instruction for this program?
- The teaching language for the Business Administration (Digital Marketing) program is English. Students will complete their studies in English.
- How do I apply for the Business Administration (Digital Marketing) program?
- To apply, visit the Shanghai University School of International Languages and Cultures (SILC) Future Students section, complete the online application form, and submit all required documents, including academic transcripts and a passport copy.
Fees
Tuition (international)CNY ¥ 40,000 per year
Tuition (home)—
Living—
How to apply
1. Visit the Official Admissions PortalNavigate to the Shanghai University School of International Languages and Cultures (SILC) Future Students section for the most up-to-date application information.
2. Complete the Application FormFill out the online application form with accurate personal and academic details.
3. Submit Required DocumentsUpload all necessary supporting documents as specified in the application guidelines.
4. Await Admission DecisionThe university will review your application and inform you of the admission decision.
Frequently asked questions
What is the duration of the Business Administration (Digital Marketing) program?
+
The program has a duration of 4 years. It offers a double degree option from Shanghai University (SHU) and University of Technology Sydney (UTS).
What is the annual tuition fee for international students?
+
The annual tuition fee for international students is CNY ¥ 40,000 per year. This fee applies to the Business Administration (Digital Marketing) program.
What is the language of instruction for this program?
+
The teaching language for the Business Administration (Digital Marketing) program is English. Students will complete their studies in English.
How do I apply for the Business Administration (Digital Marketing) program?
+
To apply, visit the Shanghai University School of International Languages and Cultures (SILC) Future Students section, complete the online application form, and submit all required documents, including academic transcripts and a passport copy.