CENTENNIAL COLLEGE · CANADA
Business Administration – Marketing
Diploma · Taught in en · UCAS 2403
At a glance
36 mo
Duration
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IELTS
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Tuition / yr
en
Language
Diploma
Level
- 3 yearsProgram Length
- Ontario College Advanced DiplomaCredential Type
- Progress CampusLocation
- Optional Co-opProgram Feature
- Blended DeliveryLearning Mode
- Pathway to Chartered Marketer (CM)Professional Recognition
The Business Administration – Marketing program equips you with the skills to manage the critical link between an organization and its customers. You will learn to leverage social media, customer insights, and business strategy to excel in the marketing field. This program offers a comprehensive business education alongside specialized marketing training. Key areas of marketing study include market research, advertising and promotion, digital marketing (e-marketing, direct marketing, CRM), and brand planning. Courses utilize case studies and industry-standard software like Tableau and Envision, complemented by lectures, assignments, and presentations to develop your decision-making and communication abilities. As a student in this program, you'll have opportunities to participate in marketing competitions at provincial and national levels. The program employs a blended learning approach, encouraging the use of online tools through Centennial's Bring Your Own Device initiative. Additionally, all students gain access to resources from the Canadian Marketing Association (CMA) by using their Centennial email for membership, which provides exclusive events, professional development, industry content, and networking opportunities. This program is also recognized by the CMA as an accelerated pathway to the Chartered Marketer (CM) designation.
Curriculum
The curriculum covers broad-based business topics and detailed marketing training across six semesters. Courses include:
- Semester 1
- Financial Accounting ConceptsACCT-123
- Fundamental of BusinessBUSN-119
- College Communications 1COMM-160/161
- Applied Business Software 1COMP-106
- Mathematics of Finance I - EMATH-128
- Principles of MarketingMKTG-116
- Semester 2
- College Communications 2COMM-170/171
- Applied Business Software 2COMP-126
- Global Citizenship: From Social Analysis to Social ActionGNED-500
- Human Resources ManagementHRMT-301
- Mathematics of Finance IIMATH-119
- Marketing CommunicationsMKTG-331
- Semester 3
- Business Culture and Collaborative PracticesBUSN-333
- General Education ElectiveGNED
- International Business ConceptsINTL-220
- RetailingMKTG-222
- Professional SellingMKTG-223
- Strategic Customer Journeys and Experience DesignMKTG-274
- Semester 4
- Economics for Business and ManagementECON-302
- General Education ElectiveGNED
- Practical Applications in MarketingMKTG-221
- Marketing ResearchMKTG-224
- Digital MarketingMKTG-229
- AI and Digital Marketing StrategiesMKTG-275
- Semester 5
- Business EthicsBUSN-350
- Professional Business ElectiveELECT-B
- Brand ManagementMKTG-228
- B2B Marketing & Channel ManagementMKTG-301
- International MarketingMKTG-332
- Introduction to Supply Chain and Business OperationsOMGT-129
- Semester 6
- CareersBUSN-313
- Professional Business ElectiveELECT-B
- Creativity and Managing InnovationENTP-302
- Marketing AnalysisMKTG-226
- Consumer AnalysisMKTG-233
- Business Marketing CapstoneMKTG-276
- Strategic Marketing PlanningMKTG-340
Careers
Graduates of the Business Administration – Marketing program are prepared for a variety of roles in the marketing and business sectors. The program aims to develop your creative decision-making and persuasive communication skills essential for a successful marketing career.
- Marketing Professional
- Brand Manager
- Digital Marketing Specialist
- Market Research Analyst
- Sales Representative
Entry requirements
Ontario Secondary School Diploma (OSSD) or equivalentSuccessful completion of Grade 12 with courses at the college or university preparation level. Must include: English, Grade 12 (ENG4U or equivalent).
Please note that admission requirements are subject to change. For the most up-to-date information, always refer to the official Centennial College website.
Fees
Tuition (international)Tuition fees are not specified on the program page. Please refer to the Centennial College website for current international tuition rates.
Tuition (home)Tuition fees are not specified on the program page. Please refer to the Centennial College website for current domestic tuition rates.
LivingEstimated living costs are not provided on the program page. Please consult the Centennial College website for estimated living expenses for international students.
International students should visit the Centennial College International Education section for detailed fee information and payment deadlines.
How to apply
1. Review Program DetailsFamiliarize yourself with the Business Administration – Marketing program details, including admission requirements and curriculum.
2. Application PortalVisit the Centennial College website for international students and access the relevant application portal or instructions. The process may involve an online application system.
3. Submit ApplicationComplete and submit your application form with all required supporting documents.
4. English ProficiencyMeet the English language proficiency requirements. Specific scores for tests like IELTS or TOEFL should be checked on the Centennial College international admission page.
5. Academic DocumentsProvide transcripts and proof of previous academic qualifications, translated if necessary.
6. Application FeePay the required application fee.
7. Receive Offer of AdmissionIf successful, you will receive an Offer of Admission.
8. Accept Offer and Pay DepositAccept the offer and pay the required tuition deposit to secure your place.
9. Study PermitApply for your Canadian study permit.
10. Prepare for ArrivalOnce your study permit is approved, make arrangements for your travel and accommodation in Canada.
Accreditation
This program is recognized by the Canadian Marketing Association (CMA) as an accelerated pathway toward the Chartered Marketer (CM) designation.