This full-time Bachelor of Arts with Honours (BA Hons) degree in Business and Management (Digital Business) focuses on equipping students with the knowledge and skills to thrive in the rapidly evolving digital economy. The program emphasizes a challenge-based and live project approach, integrating strong connections with local, national, and global businesses. It covers essential areas like business technology, cybersecurity, digital marketing, and digital transformation strategies, preparing graduates for a competitive edge in leadership and management roles. The curriculum is designed in consultation with industry leaders, ensuring relevance to current business practices. Topics include cybersecurity, blockchain design, cryptography, digital business strategy, e-commerce, supply chain integration, AI, and digital marketing. Graduates will be well-prepared to understand and apply concepts to real-world case studies, making them valuable assets in various industries. The course also includes opportunities for guest speaker sessions, industry collaborations, and professional presentations to provide insights into modern business challenges. Accredited by the Chartered Management Institute (CMI), this degree integrates a Level 5 Diploma in Leadership and Management. The program emphasizes a hands-on learning experience through student-led consultancy teams assisting local businesses, offering practical application of academic knowledge. It aims to make students career-ready with a competitive advantage in the dynamic landscape of digital business.
The curriculum is structured across three years, offering a blend of lectures, interactive seminars, and independent learning. The first year includes approximately 3 hours of scheduled contact time per module, combining lectures with small-group interactive sessions. The program benefits from small class sizes, expert mentorship, personalized support, and opportunities for business networking events and field trips.
Graduates are well-equipped for a variety of roles in the digital economy, including digital transformation, business intelligence, and technology consulting. The program's CMI accreditation and industry links enhance employability, leading to opportunities in multinational corporations, tech startups, financial services, retail, and consultancy firms. Graduates can pursue roles such as digital business analyst, e-commerce strategist, data analyst, or digital marketing specialist.
The university accepts any grades from any combination of Level 3 qualifications for entry. Mature students (aged 21+) are welcomed and may not require the same academic qualifications, though some requirements may still apply. International students must meet specific country requirements and English language proficiency. Pre-sessional English programs are available.
Tuition fees are for the start date of September 2026 and apply to the first year of study.
Chartered Management Institute (CMI)