Business and Management (Events Management) BA (Hons)

This BA (Hons) Business and Management (Events Management) course offers a comprehensive understanding of the meetings, incentives, conferences, and exhibitions (MICE) sector, combined with essential business and management skills. You will explore events of all sizes and their strategic impact, developing key abilities in project management, budgeting, marketing, negotiation, and stakeholder engagement. The curriculum is industry-focused, utilizing a challenge-based and live project approach, with strong connections to businesses at local, national, and global levels. Accredited by the Chartered Management Institute (CMI), this degree also provides a Level 5 Diploma in Leadership and Management, preparing you for roles in business development, marketing, or events management. The course emphasizes real-world application through student-led consultancy teams for local businesses and offers opportunities for international career paths in major business hubs, working on high-profile events and engaging in marketing and brand activation. Teaching methods include lectures and interactive seminars, with small class sizes and opportunities for expert mentorship and personalized support through the Personal Tutor scheme. Guest speakers from various industries and field trips to international locations enhance the learning experience, fostering connections through business networking events and student societies.

Curriculum

The course is structured over three years of full-time study. Each year comprises modules designed to build your knowledge and skills progressively. The first year includes approximately 3 hours of in-class learning per module, combining lectures with interactive small-group seminars.

1. Year 1
   • Business OrganisationBM4115
2. Year 2
3. Year 3

Careers

Graduates are well-prepared for diverse roles in the expanding global business events industry. With expertise in event planning, project management, marketing, and stakeholder engagement, you can pursue positions such as corporate events planner, conference and exhibition manager, venue coordinator, or sponsorship and stakeholder relations specialist. The course also opens doors to careers in marketing and brand activation, focusing on creating immersive event strategies. Entrepreneurial pathways are encouraged, with opportunities to establish event consultancies or work as a freelance event planner. Specializing in the MICE industry offers the chance to work internationally in major business hubs, managing high-profile summits, trade expos, and corporate retreats. The skills gained are transferable to any organisation, and graduates are positioned to lead and innovate within the evolving business events sector.

• Corporate Events Planner
• Conference and Exhibition Manager
• Venue Coordinator
• Sponsorship and Stakeholder Relations Specialist
• Marketing and Brand Activation roles
• Event Consultant
• Freelance Event Planner