Business and Marketing Management BA (Hons)

This Bachelor of Arts (Honours) program in Business and Marketing Management equips you with the knowledge and skills needed for a career in business leadership and marketing. You will develop expertise in both areas, fostering an entrepreneurial mindset and honing your marketing leadership capabilities. The curriculum covers core marketing management and business principles, with opportunities to specialize in areas like leadership or omnichannel marketing through optional modules. You will gain practical experience in the Marketing and Social Media Lab, using industry-standard tools, and work on live briefs from employers to prepare you for graduate roles.

Curriculum

The course is structured to build your knowledge progressively. The first year focuses on foundational principles of marketing, professional practice, and consumer behavior, alongside essential management and leadership skills. You will explore business functions, global contexts, and decision-making impacts. The second year allows for specialization through optional modules, delving deeper into areas like entrepreneurship or big data. The final year culminates in a significant project or dissertation, allowing you to apply your learning to a real-world scenario.

1. Year 1
   • Marketing in a Digital World
   • Essential Management and Leadership Skills for Marketing
   • Academic and Professional Practices for Marketing
2. Year 2
   • Optional Modules (Choose 2)
3. Year 3
   • Optional Modules (Choose 3)
   • Project/Dissertation
4. Optional Placement Year

Careers

This program is designed to prepare you for a variety of roles in leading international businesses. You will develop skills that employers actively seek, ensuring you are well-equipped for graduate positions.

• Marketing Manager
• Brand Manager
• Digital Marketing Specialist
• Social Media Manager
• Business Development Manager
• Management Consultant