Business and Marketing Management (Final Year Entry)

This course is designed for students who have already completed initial qualifications and wish to top them up to an Honours degree. It focuses on Business and Marketing Management, allowing you to gain a comprehensive understanding of marketing within the broader context of business and management. Upon completion, you will be well-prepared for a wide range of careers in various organisations in the UK and internationally, as well as for further postgraduate study.

Curriculum

This final year entry programme consists of six compulsory modules designed to be relevant and versatile for careers in business and marketing. The course structure also supports preparation for postgraduate study and professional development.

1. Final Year
   • The International Professional: Building Your Career Path
   • Applied Research for Social Impact
   • Critical and Reflective Academic Practice
   • Business Ethics
   • Marketing Strategy and Innovation
   • Marketing and Business Dilemmas

Careers

Graduates are well-equipped for roles in marketing or general business, possessing both functional knowledge and strategic thinking skills. The programme develops effective, confident, and reflective managers.

• Brand Management
• Marketing Communications
• Digital Marketing
• Marketing Research
• Sales